Monday, September 16, 2019
Analysis on Gender Discrimination
Do you ever wonder why your parents never make your sister cut the lawn or maybe if you are a female, your parents automatically make you wash dishes? Moms get their girlâ⬠s ears pierced at age two yet will not let their sons get their ears pierced until they are out of the house. What gives? These are examples of how decisions are based on whether you are male or female, otherwise known as gender bias. Because of their sex, people do not get jobs they are well qualified for, are paid lower wages, and are overlooked for job promotions and many other opportunities. Gender discrimination is all around us; you can find it everywhere. Gender discrimination is an ongoing problem in the Fox Valley, the state of Wisconsin, and the United States. Samantha Miller and Mark Dagostino report an example of this discrimination at Boston College. They explain that for the past twenty-five years, Mary Daly, 70, has barred men from her classes, insisting that her female students learn better without male distractions. ââ¬Å"The point of my class is that there be a space where women can create our thoughts and our own philosophy, unencumbered by patriarchal invasions,â⬠Daly stated. ââ¬Å"Itâ⬠s not about discrimination at all.â⬠Boston College recently fired Daly when she rejected the schoolâ⬠s ultimatum to admit men after a male student threatened to sue the school claiming Daly was violating federal law. Boston College officials maintain Dalyâ⬠s stance violated the landmark 1972 Title IX legislation that bars gender discrimination at schools receiving federal funds (1). She may have good reasons for wanting an all-female class, but the law states everybody is entitled to an equal opportunity for education. Gender discrimination dates back as far as Adam and Eve. Can you imagine the world starting out with a woman in control? As gender discrimination continued to invade all aspects of life, the government began to step in. Laws were passed so women could vote and become public officials. President Richard M. Nixon signed Title IX of the Federal Education Law in 1972 that banned gender discrimination in classes. Barbara Bitters reports there are schools in Wisconsin that are not complying with the law because they still have separate boysâ⬠and girlsâ⬠choirs. Little Chute High School, a small community located in northeastern Wisconsin, has a womenâ⬠sâ⬠choir. Are they in compliance? Jean Beschta, an Appleton high school guidance counselor, remembers when the law was passed in the seventies. ââ¬Å"There were a lot of nervous fathers who were worried what would happen to their boys if someone introduced them to cookbooks, recipes, and dish towels.â⬠Some of Wisconsinâ⬠s well-known colleges are also battling with gender bias. Julie Sneider from the Business Journal Serving Greater Milwaukee reported a study done in 1998 that shows only twenty-five percent of Marquetteâ⬠s full-time tenure track faculty are women, and only six of the schoolâ⬠s one hundred and fourteen faculty members with full professor status are women. The federal government has criticized UW-Madison for not bringing the number of female faculty closer to the number of female students who constitute more than half of the student body. Gwen Carleton from the Capital Times reports part of the problem is that many of the deans and administrators making hiring decisions continue to believe women are unqualified or uninterested in faculty positions. How are we doing as a nation? The Capital Times, cites a study released by the AFL-CIO, indicating that Wisconsin is among the worst states for a gender pay gap among full-time workers. ââ¬Å"Across the nation, women earn 74 cents for every dollar earned by men. A typical woman in Wisconsin earns 69 cents for every manâ⬠s dollar, or $193 less per week,â⬠(1). The U.S. President Bill Clinton said, ââ¬Å"Equal pay is not a political issue. It is not even a gender issue. It is, at heart, a national issue, a family issue, and a matter of principal ââ¬â a question of what kind of country we want America to be today, and in the twenty-first century,â⬠(Zadrozmy). If our own president thinks equal pay among both sexes isnâ⬠t a political problem, whose problem is it? Gender bias is seen at all levels but without the support of laws to enforce equality between the sexes, what can be done? Each of us as individuals needs to do our part. Vote to keep politicians in office that favor equality for men and women in all aspects of their lives ââ¬â equal employment opportunity, equal rights to a good education, equal pay for the same job, and so on. Support schools that offer equal opportunities for their teachers and students regardless of their gender. Teach your children to keep open minds and not judge people and their capabilities by whether they are male or female. Most importantly, base your decisions without letting bias interfere with your outcome.
Sunday, September 15, 2019
Han Fei Tzu and The Art of Hotel Management
Around 280 B. C. the royal family of Han gave birth to one of the greatest philosophers of China, Han Fei Tzu. He studied under Sun Tzu, and in addition, from other philosophers such as the Taoist Legalist philosopher, Shen Tao, and a Legalist philosopher, Shen Pu-hai. Though Han Fei Tzu did not invent Legalism, he furnished the ideas to its perfection. His theories went against those of Confuciusââ¬â¢s and other philosophers, focusing more on the practical level. Though ill fated to die in the hand of his own student, Li Ssu, Han Fei Tzuââ¬â¢s theories prove successful in uniting China and establishing the first emperor of China. Han Fei Tzu is a Legalist. His ideas of government establishment and function strove for those of extremes, of utmost reward and punishment. Han Fei Tzu focused on the art of distrust. His ideas parallel those of the modern world business, where the society is filled with darkness. Moreover, his establishment of the hierarchy of government equals those of modern corporations. The Chief Executive Officer oversees each and every order carried out, with specialists occupying different offices. Speaking of corporations, there is one industry that would draw Han Fei Tzuââ¬â¢s close attention. Not only does Han Fei Tzuââ¬â¢s theories apply in this particular business; furthermore, it actually functions in identical ways. In the hotel industry, the vital component not only lies in skills, capitals, or services. Hotel management, for the General Manager, focuses on the tactics of administration. The society within the hotel stands upon tied complications between individuals. Each and every member and staff deal not only with their duties. They face the challenge of cooperation and service. Thus, almost everyone in the hotel industry faces the challenge of socialization, on the materialistic level. People do not approach without purpose. ââ¬ËDealsââ¬â¢ and ââ¬Ëtransactionsââ¬â¢ lie beneath every interaction. These deals and transactions may be job promotion, favors, etc. When there is no use for any additional help, people depart in their own ways. As one general manager describes, ââ¬Å"Iââ¬â¢d rather have a true enemy then all these false friendsâ⬠¦Ã¢â¬ Putting Han Fei Tzu and the art of hotel management together provides the perfect combo. Han Fei Tzuââ¬â¢s ââ¬Å"The Way of the Rulerâ⬠should work in harmony with the way of a General Manager. On the level of executive administration, Han Fei Tzu said, ââ¬Å"The ruler [GM] must not reveal his desires; for if he reveals his desires his ministers will put on the mask that pleases him. He must not reveal his will; for if he does so his ministers will show a different face. â⬠(P16) A GM, like the ruler, must not reveal his true self to his employees. By revealing the GMââ¬â¢s true self, he is also showing his weakness. Thus, his employees will be acknowledged of where to get at the GM. By this, the GM loses his control and power over his staff members, disabling the superiority over them. The skill to perfect the coverage of identity is trust. ââ¬Å"It is hazardous,â⬠Han Fei Tzu warns, ââ¬Å"for the ruler of men to trust others, for he who trust others will be controlled by others. â⬠(P84) When trusting others, one reveals his secrets to them. In turn, one day these secrets may backfire and injure the position of the GM. Thus, making sure to ignore trusting others is a fundamental for GMs to stay in control. In connection to trust is the way of assignment. How can the GM appoint positions if he ceases to trust anyone? This is done through the means of observation. Han Fei Tzu recommended, ââ¬Å"if one were only to observe a manââ¬â¢s features and dress and listen to his speech, then even Confucius could not be certain what kind of person he is. But if one tries him out in government office and examines his achievements, then even a man of mediocre judgement can tell whether he is stupid or wise. â⬠(P124) The result of the work is observed to judge a person. Intuitions and visuals are discarded. Rather, results are used to judge an individual and used to place him or her in the right office. Due to the fact that the world of hotel management lies in deep connection with socialization, the line between the manager and managed must be drawn. Henceforth, if the managed lacks the fear against the manager, the order of the hotel will be disrupted. Employees will act lazily and try to reduce their workload. Thus, to avoid laziness and enhance work efficiency, extreme measures of punishment must be carried out. ââ¬Å"The enlightened ruler,â⬠Han Fei Tzu describes, ââ¬Å"controls his ministers by means of two handles alone. The two handles are punishment and favor. (P30) With extreme punishment, the GM sets an example of how misconduct will be treated, while encouraging hard work by means of reward. The usage of punishment and reward also allows greater control by the GM. Han Fei Tzu explains, ââ¬Å"â⬠¦the officials will turn their backs on law, seeking only to establish weighty personal connections and making light of public duty. â⬠(P23) Through punishment and award, managers will be pulled away from attendance of establishing connections with higher executives, while focusing more on their duty. As mentioned above, the skill of socializing is so abused that hotel staffs solely rely upon connections to escape responsibility. Thus, they will learn that, though with connections, punishments will be carried out when duties are not fulfilled. Similarly, rewards will be given even there exists no connections, as long as the job is done right. Speaking of duties, the difference between executive officers and specialized staff must also be specified. ââ¬Å"Appoint one man to each office. Let no one,â⬠Han Fei Tzu suggests, ââ¬Å"do as he pleases, and never permit men to change office or to hold two offices at the same time. (P39) A waiter is a waiter, and his duty is to serve the customer. Topping the waiters is the chief-waiter, who oversees the functioning of the restaurant. F/B (Food & Beverage) division manager sees to it that all the restaurants are providing the best service possible, keeping their customers content and jubilant. This is the distribution of responsibilities. To succeed in management, the GM must remember the words of Han Fei Tzu, where ââ¬Å"the ministers name their proposals, the ruler holds fast to the name, and the ministers come forward with results. When names and results match, then superior and inferior will achieve harmony. â⬠(P37) Oneââ¬â¢s own duty must be recognized, and regardless of the importance of the task, only by the fulfillment of every detail can a hotel function in its proper way. Moreover, ââ¬Å"things have their proper place, talents their proper use. When all are in their proper place, then superior and inferior may be free from action. (P35)â⬠Each member of the hotel secures their own position, making sure they have good ethics in their duties. One must not cross the lines of their responsibility, for it brings disorder and confusion to the hotel as a whole. Everyone minds their own task, and when appointed a certain position, they focus their energy to fulfill the requirements. Relating the bondage of duties and socialization of hotel members enter the competition for position. Every staff working in a hotel looks up to a higher level. They want to upgrade their status to increase their salary, to gain a better reputation, or other unspecific reasons. As a result, while everyone is socializing, treating each other in friendly matters, each one is in fact selfish. In reality, they fight over positions beneath the surface. Thus, a GM must ââ¬Å"guard against danger, fear peril, make haste to designate your heir, and misfortune will have no means to arise. â⬠As long as the GM announces the entitlement of certain positions, individuals will be aware of the occupied office, thus ceasing to plot for competitions. Even as the head of a hotel, the GM has to work in order to gain the ââ¬Ëfavorââ¬â¢ of his colleagues. Unlike the times of Han Fei Tzu, where the emperor ruled a province, GMs ruled only a hotel. Thus, punishments such as beheading and property confiscation could not be utilized. An alternative would be persuasion, to successfully convince his employees to follow his orders. This would be the usage of rewards, or wages. Han Fei Tzu suggests, ââ¬Å"praise other men whose deeds are like those of the person you are talking to; commend other actions which are based upon the same policies as his. â⬠Though this strategy is for ministers, the employers nowadays should also consider this tactic. Through persuasion, the GM may be able to command his people with greater efficiency. The hotel is like a province, and similar to ancient China, there exist more than one province. Competing hotels stand everywhere, and they are the ones that the GM battles. Thus, the GM must know how to maximize the usage of public resource and private capital to triumph in sales over other hotel competitors. Han Fei Tzu has already seen the significance in resource allocation, as he describes, ââ¬Å"When the sage rules, he takes into consideration the quantity of things and deliberates on scarcity and plenty. â⬠(P99) Though by this Han Fei Tzu means in terms of punishment and reward, this rule would be applied towards the usage of capital and investment, for the time is situated for such measures. The change of technology and uprising of new competing hotels also forces the GM to decide on major upgrades for the hotel. Which component of the hotel should the GM upgrade? Should technology be weighed heavier, or should the GM renovate the outlook? Han Fei Tzu recommends, ââ¬Å"Those who have no understanding of government always tell you, ââ¬Å"Never change old ways, never depart from established custom! â⬠But the sage cares nothing about change or no change; his only concerns is to rule properly. â⬠(P93) By this, the GMââ¬â¢s responsibility is to make the best decisions for the hotel, and because circumstances change according to the age, and ways of dealing with them change with the circumstances,â⬠(P99) the GMââ¬â¢s decisions would be in reaction to the functions of competing hotels. If Hyatt renovated their lobby, Sheratons would check to see if this did create a higher room sales rate. If so, the Sheratons should also upgrade their lobby facility to compete against Hyatt. One particularly important writing of Han Fei Tzu is ââ¬ËThe Eight Villainiesââ¬â¢. This not only applies as a warning against the ruler and advice for the minister, it can also be manipulated to be used by the GM. Han Fei Tzu would certainly enjoy seeing his tactics used to its full extent. Here is a briefing for how this ââ¬ËEight Villainiesââ¬â¢ can be deployed and modernized for the best use by the GM: Making use of his bedfellows => Immediately upon distribution of reward, the GM may hope to ask for greater job performances, prior to the former one. Making use of his attendants => The GM, as the head of the hotel, can force lower employees such as waiters to agree with the GM, thus convincing the waiter-head to be held responsible for certain events. This applies to other offices as well. Making use of his elder and kin => By visiting the families of his employee, the GM may be more persuasive and successful at convincing his employee at undertaking certain task, for the family, in consideration of promotions, will try to convince particular individuals to gain favor of the GM. Encouraging baleful pursuits => The GM may appoint certain managers or staffs a better office, with fully equipped furniture and luxuries, thus impose heavier duty and greater responsibility unto the manager. Making use of the people => Considering one question, would the employees be in greater pursuit to gain favor from their GM or their manager? Given the fact that the GM is the head of the hotel, employees are certain to strive in contenting their wage-payer. Thus, the GM can impose a greater influence upon his employees to order managers indirectly to do so as the GM pleases. (This is very similar to ââ¬ËMaking use of his attendants) Making use of fluent speakers => In one way, the GM may assign speakers from popular hotel management schools such as Cornell to speak in agreement with the GM. This increases credibility and enhances the strength of persuasion. Making use of authority and might => The GM is the head of the hotel, thus he possesses the greatest authority and might in the hotel. Using this power, the GM should exploit it to its full extent, by terminating unwanted managers or lazy employees. Making use of the surrounding => The fact that there are competing hotels can too, be used to the GMââ¬â¢s advantage. His position enables special ââ¬Ëconnectionsââ¬â¢ with other executives, thus when the GMââ¬â¢s own managers are not following orders, the GM can make certain that he would not be able to gain a similar job at a different hotel. Only the GMââ¬â¢s hotel is willing to accept this particular individual. Though these ââ¬ËEight Villainiesââ¬â¢ may too, be used against the ruler -Han Fei Tzu wrote it as a warning to rulers- GM should also consider these tactics to employ them himself. A final warning Han Fei Tzu suggests is the trade of authority and power. In this case, Han Fei Tzu warns, ââ¬Å"no ministers should be allowed to borrow the power and authority of the ruler. â⬠(P89) The GM is indeed the most powerful man in the hotel. If he was to lend his authority to managers, this power may be exploited in terms of corruption. Money might be drained, employees might be lost, and worse, the GM himself may be used as a scapegoat. Overall, the vital mentality that should be considered is not only the GMââ¬â¢s. The hotel functions as a whole, thus each and every member work together to benefit the hotel. In hotel management, the ways of the GM stands not alone, but with the support of his managers and employees. Thus, the mentality of these managers and employees should also be considered. Han Fei Tzu summarizes the essence of this whole construct. ââ¬Å"The interests of the state and the individual are,â⬠Han Fei Tzu analyzes, ââ¬Å"mutually at odds, and both cannot prevail at the same time. Managers and employees must not act selfishly to gain their own benefits, but rather, everyone must work with good ethics to strengthen the hotel as a whole. The question, ââ¬Å"what would Han Fei Tzu say about hotel management,â⬠is asked. In response, Han Fei Tzu would comment, ââ¬Å"Hence it is said that the art of hotel management affiliates itself to the rules of a king, they work in the same mechanism. Han Fei Tzu would promote a copy of his philosophies to the GM of the hotel. The ways of the ancient government and modern hotel construct are identical. The only difference lies in the lack of military. Yet, without military and arms, the essence of Han Fei Tzuââ¬â¢s philosophies remains. Without the conduct of arms, persuasion is the new modern weapon. To manipulate the thinking of others is the new rule. Han Fei Tzuââ¬â¢s theories are in reality a cookbook for dealing with people. This works perfectly for hotel management because GMs deal more with socialization than actual hotel functioning. Indeed, there involve skill and talent to administer the hotel, yet in order for jobs to be done, the GM must learn how to control his managers and employees. Han Fei Tzu would have been the perfect GM if he lived. He would not comment on everything, but only minor details, for his theories apply in great affiliation with hotel management. Even on a greater level, Han Fei Tzuââ¬â¢s theories are in bondage to corporate functions. The weapon in the modern days though, is wealth. Han Fei Tzuââ¬â¢s thinking not only applies to hotel management, but it also works for corporate executives. Han Fei Tzu would have said the same things to each officer working in a firm, for his teachings hold true for everyone. Han Fei Tzuââ¬â¢s work is actually a perfect guideline for modern day society, where people work to their own benefits and lack the altruistic characteristic that existed in ancient times. Han Fei Tzu focuses specifically on the level of trust and socialization. This skill is vital in the survival of society, because in the world of infinite talents, it is only luck and connection that surfaces a personââ¬â¢s identity and ability. Han Fei Tzu, though dislike the fact that this is true, admits to the flaw of the system. Human nature is ultimately bad and lazy. Each individual strives for their benefits, discarding benevolent practice. Thus, Han Fei Tzu discredits and criticizes the theories of benevolence, particularly promoted by Confucius and Mencius. In the modern world, everyone tries to survive under the tide of wealth and capitalism. They work in companies and firms to accomplish this goal. Yet, it is the interaction of individuals that make up societies, communities, and corporations. Han Fei Tzu, if living in todayââ¬â¢s world, would indeed thrift in his philosophies, and make millions if he wrote the book, Han Fei Tzu and the Art of Humanistic Behavior. His ideas target not only rulers and ministers, they too, function well in todayââ¬â¢s world.
Saturday, September 14, 2019
Sedimentary Rocks
Plate tectonics are responsible for many of Earthââ¬â¢s natural occurrences. From volcanoes to earthquakes plate tectonics play are large role. Another natural occurrence that is not is discussed as much as volcanoes and earthquakes is the formation of sedimentary rock. Plate tectonics also plays a major role in the formation of this type of rock. Plate tectonics is a term that is used to describe how the different plates that make up the Earth move and the reactions that occur as they are moving. Before explaining how plate tectonics are related the concept of sediments must be understood. Sediments are pieces of solid material are deposited on Earthââ¬â¢s surface by way of wind, water, ice, gravity or chemical precipitation. This occurs through weather and erosion (McClearly, 2005). As convergent plates move towards each other, one plate is subducted under the other plate and as this is occurring the plates are moving accumulated sediment and rocks with them. Divergent boundaries also have an effect on sedimentary rock. In divergent movement the plates are moving away from each other and the young sedimentary rock is pushed to the open boundary (Ryan, 2008). Sedimentary rock actually originates from the disposition of the sediments after they are moved by the movement of plates. The climate controls how sediments are moved and how the rock weather. After weathering and erosion has occurred the sediments stop moving and settle. Where they settle is known as their disposition. The origination of sedimentary work is a combination of natural processes that result in the disposition of sediment. The way the sediment is actually formed is a process known as Lithification. Lithification is physical and chemical processes which loose sediment is transformed into sedimentary rock. Lithification begins with compaction. The weight of sediments on top of other sediments forces the sediment grains closer together, which results in physical changes. The next process that occurs is through a chemical process known as cementation. Cementation occurs when mineral growth, in combination with high temperatures, cement sediment grains together into solid rock (McClearly, 2008). After sedimentary rock is formed then it is organized on the Earthââ¬â¢s surface. The pattern of organization is known as bedding. Bedding is the layered arrangement of strata in a group of sediment or sedimentary rock. Over time strataââ¬â¢s that are adjacent to each other may look different because the mineral composition of the sediments in a specific location may changes or the way the sediments are transported or deposited may be different. The bedding surface, which is the boundary between adjacent strata, is the indication that rock was once sediment. Once sediments have been formed they are classified into three different categories. The first is clastic sedimentary rock. These rocks are formed from the sediment and debris from weathering and erosion. There are four different types of clastic, conglomerate (gravel), sandstone (sand),siltstone (silt), and mudstone (mud) or shale. These four categories are characterized by the size of their particles. The next category of sedimentary rock is chemical sedimentary rock. These rocks are formed by precipitation of minerals dissolved in lakes, rivers or sea water. This precipitation can occur is two ways. The first is plants and animals living in water can alter the chemical balance of the water which has an effect on the sediments. The second way is the evaporation of fresh water because of warm dry climates, which leads to increased salinity, the salts become solid because they are not dissolving. The last category of sedimentary rock is biogenic sedimentary rock. These rocks are formed from sediments that are primarily composed of plant and animal remains. This can include the hard shells of animals as well as the bones and teeth. From plants this can include fragments of plant matter such as roots, wood and leaves (Murck, Skinner, Mackenzie, 2008). Since there are three categories of sedimentary rock differentiating in the three is important. One way to tell the difference in the rock is the physical characteristics or physical location. Clastic rock is in the form of gravel, sand, slit or mud, which are all easily recognizable. Chemical sedimentary rock will be located in areas with water such as seas and lakes, since the chemical process which creates these rocks are done inside of water. Biogenic sedimentary rock is easily recognizable because these rocks will have pieces of animal or plant matter in them. Fossils can be carved out of these types of sedimentary rock (McClearly, 2005). Sedimentary rock is one type of rock that is located all over the world. From mountains to oceans sedimentary rocks can be found. With the combination of plate tectonics, weather and erosion sedimentary rocks are formed. Clastic, chemical and biogenic rocks are all very different but together they make up the category of sedimentary rocks.
Friday, September 13, 2019
Fords social media marketing Essay Example | Topics and Well Written Essays - 1500 words
Fords social media marketing - Essay Example Contemporary business strategies evolve along with the introduction of social media as a marketing tool. In their attempt to attain a distinct business edge, companies leverage social media to increase productivity and market appeal.Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358). For instance, social media allows customers to contribute insights for product development, comment on existing products, and recommend their preferred brands to their friends. Consequently, this benefits manufacturers in a way that they will understand the needs of the market, and have direct, virtual interaction with customers. To attain a comprehensive understanding about the use and impact of social media, this paper discusses Fordââ¬â¢s social media marketing strategies through Facebook and Twitter. Throughout this research, this paper hopes to disc uss the risks of Fordââ¬â¢s social media marketing method and identify specific points of development. Advertising Tools Facebook Dale Buss reports that Ford continues to partner with Facebook in advertising its products although the company will change its advertising strategy to address more profitable market trends such as customer support and interaction (paras. 1-3). For instance, Scott Monty, one of Fordââ¬â¢s senior executives, highlights the productivity of its Facebook ads such as paid advertising and integrated content while emphasising the profitability of extending Fordââ¬â¢s ads to allow more customer interaction (Buss paras. 9-10). Specifically, Ford uses Facebookââ¬â¢s advertising tools such as Logout Ads, Instagram, and Social Plugins. Using those Facebook tools allows Ford to increase its interaction with customers. For instance, with those tools, Ford will be able to share company updates with its customers, particularly those about the companyââ¬â¢s latest promos, products, and events. Consequently, raising the brand awareness of customers advances the corporate image of Ford, which is also likely to increase sales. Twitter Aside from Facebook, Ford also advertises with Twitter through Promoted Tweets and User-Generated tweets that link to content articles about Fordââ¬â¢s products. In the report by Morrissey, he discovered the profitability of User-Generated tweets through linking one of Fordââ¬â¢s content articles with a third party blogger, Collier. Morrissey reports that Farley had linked one of his tweets to Collierââ¬â¢s article about saving funds through social media marketing; this results to the continued use of content integration between Ford-related contents with third-party bloggers. The profitability of this tool lies in its capacity to reach out to internet-savvy millennials, which comprise 55% of Twitter users (Slutsky paras. 1-2). It is also noteworthy to consider that the said number of Twitter users does not have cars, which makes the strategy a viable option in increasing Fordââ¬â¢s market reach. Consequently, using those tools helps Ford establish interaction with millennials and ensures favorable relations with customers through expanding the marketââ¬â¢s avenues for expression. This may result to Fordââ¬â¢s accessibility to different market groups. Advertising Methods Halliday reports that Ford uses social media to strengthen its customer service, particularly in establishing active and profitable interactions with its customers (paras. 1-3). This advertising strategy also allows Ford to reach out to wider demographics, which will help determine and design specific brands that will attract various market groups. Specifically, Halliday reports that Ford maximises the profitability of social media through creating message boards and forums, as well as providing virtual troubleshooting assistance to cater customer queries and suggestions. In the marketing perspective , using social media to generate customer-related information is beneficial for the company,
Thursday, September 12, 2019
Conflict between Georgia and Russia about republics of South Ossetia PowerPoint Presentation
Conflict between Georgia and Russia about republics of South Ossetia and Abkhazia (2008) - PowerPoint Presentation Example The was comprised a combined offensive launched from land, air and sea by the warring Russian 58th Army. Georgians and Ossetians had fought a war previously in 1992 that was sparked off as a result of the recognition of an Ossetian government by Russia, which had proclaimed liberation from the Georgian state. Some of the enclaves in South Ossetia were occupied by Georgians, who had had very healthy relations with Ossetian until the Soviet times with even a high rate of intermarriages between the two communities. On 7th August, 2008 Georgia initiated a major ground and air offensive against Ossetian militants that were largely based in the capital, Tskhinvali. Although Georgia alleges that it was done to counter Russian troop movements into the region, Russia was forced into the war when 12 of its peacekeepers were killed in an air raid by Georgian warplanes. On 8th August, Russia launched attacks into the Georgian territory that extended until the cities of Gori and Sukhumi, which lie well within absolute Georgian territory. Russia further opened an additional front by attacking from A bkhazia. After 5 days of continued fighting that included street battles, the Russian army had reached to within 30 km of the capital Tbilisi. The European Union made a significant contribution by mediating through President Nicolas Sarkozy, who brokered a ceasefire deal by visiting the leadership in Georgia and Russia, which ultimately ended major fighting by August 16th. In the coming days, the Russian army began pulling back from Georgian territory and began establishing buffer zones along the way that served as check points into South Ossetia and Georgia. On 26th August, 2008 Russia formally recognize both regions as independent and completed a total withdrawal by October 8th although troops are still stationed in both these places as part of bilateral agreements. Despite the ceasefire,
Wednesday, September 11, 2019
Improving the supply chain management at Actavis through Essay
Improving the supply chain management at Actavis through implementation of an integrated ERP System - Essay Example Furthermore, we provide guidance in the selection, implementation, and maintenance of an ERP solution, including the inventory control and business process redesign efforts necessary to ensure acceptance of the new system and to maximize its use. We intend this to be a visionary document, detailing the true cost of ownership and providing a base of knowledge for Actavis group to successfully complete its ERP implementation. The PS-ERP was developed by first understanding Actavis's existing culture, infrastructure, relevant skill sets, and organizational commitment. This was done by interviewing Actavis Management and Employees in the Payroll, Human Resources (HR), and Finance areas that will be impacted. We then analyzed the environment, leveraging our broad ERP implementation experience in the public sector involving both non-generic industry and other Pharmaceutical companies. We validated our understanding and findings with external research, including discussions with respected IT research sources and similar governmental organizations that recently implemented ERP systems. We then developed numerous recommendations to better prepare Actavis for its planned implementation, as well as tools to continue to evaluate the proper preparation and implementation steps. The possible benefits of the ERP implementation is examined in terms of improvement in cost justifications with low inventory pullout. CONTENTS CHAPTER PAGE EXECUTIVE SUMMARY CONTENTS 1 INTRODUCTION . . . . . . . . . .
Benjamin Franklin Essay Example | Topics and Well Written Essays - 500 words
Benjamin Franklin - Essay Example Benjamin Franklin reflected that culture through his life and this reflection of cultural and national pride of the Americans is evident in The Autobiography of Benjamin Franklin. It is clear that the cultural pride of the nation and its citizens has been so natural in the system that it is found the hardest element in life to live away from. Franklin explains this notion in the work when at the end of discussion on a long list of the desirable qualities of life that can be achieved through practice. Thus, when the Americans are hurt on their cultural pride, the natural outcome of every such attempt has been revolt which has been expressed through the historical events such as those touching the national consciousness and provincial thinking. ââ¬Å"In reality, there is, perhaps, no one of our natural passions so hard to subdue as pride. Disguise it, struggle with it, beat it down, stifle it, mortify it as much as one pleases, it is still alive, and will every now and then peep out a nd show itself; you will see it, perhaps, often in this history; for, even if I could conceive that I had completely overcome it, I should probably be proud of my humility.â⬠(Franklin). This has been the rule of life and that of culture that the integrity of every person, nation and culture is respected or the result will, naturally, be revolt. To find the origin of American provincialism, one may reach up to the days when the American people lived isolated from the disturbances of European life and this has been the center of their cultural pride and heritage. ââ¬Å"Americans have long been proud of their pioneer roots, and have celebrated common sense over the pomp of aristocracy. This is just one of the more visible results of our founding provincialism. In fact, from the beginning, observers noted the salubrious consequences of Americas distance from Europeâ⬠¦ The ethic of rugged individualism is not
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