Cultural Criticism of My Dad Is A Liar Commercial Essay

Cultural Criticism of My Dad Is A Liar Commercial - Essay Example In the first section of the commercial the girl is praising her father. It starts by her acknowledging that her father is the sweetest father in the world. She continues praising him and the scene changes from the street where they were taking a walk to a different scene and it keeps on changing to support each description that she gives about her father. The commercial in this case is using video to paint and support the girl’s descriptions of the father. This makes the message more vivid and straightforward to the viewers. The girl’s short phrases and childish tone brings about a cheery mood. This mood is backed up by lively background music. This is to make the commercial tone vibrant.The second part of the commercial introduces contrast into the commercial. While the first part of the commercial was vibrant and full of praises for the father, the second part begins by the girl declaring that the father is a liar. This is a contradicting statement to all that was sai d in the first part and it introduces shock. The tone in this section drastically changes from a vibrant tone to an emotional and sentimental one. This new tone and mood can be noted from the change in background music. The emotional and sentimental moods can also be seen from the change in voice variation of the girl; she speaks quietly and slowly in this section. Film has also been used to enhance these new tones. The facial expression of the father changes after he reads the statement declaring that he is a liar.

The Rio de Janeiro Experience Essay Example for Free

The Rio de Janeiro Experience Essay Life is full of contradictions. The aforementioned adage exemplifies the main message of the narrative that talks about the experience of Isabel Jones in Rio de Janeiro, Brazil. As mentioned by Barthes, narrative plays an important role in the lives of people and also the society as a whole because it provides the necessary story and information about the various beliefs, values, experiences, and other important parts of an individual’s life. In the same manner, the narrative about the experience of one person in Rio de Janeiro does not only expresses a part of that person’s life but rather it also talks about important issues about the country of Brazil and its relevance in to the society. Being the case, it is essential that the narrative is critically analyzed in order to see whether life is indeed full of contradictions as seen in the eyes of an individual who actually experienced and realized such kind of reality. The first part of the narrative talks about the process by which the Isabel Jones has to live her country, the United States of America and travel far into a foreign land. The moment where Isabel left the Los Angeles and eventually her country, symbolizes the process of parting not only in terms of territorial boundaries but also when it comes to the comfort zone of the person. Living her country of origin starts her journey of experiencing new things that she is not used to. In addition, the transition of living for a new country is actually a metaphor that symbolizes the departure of Isabel from her usual way of thinking about life and comfortable lifestyle in order to venture into new experiences that will substantially change her perspective about many things, especially life in general. After Isabel’s arrival in Brazil the flow of the narrative is actually divided into two distinct experiences, wherein she came face to face with both the good and bad sides of Brazil, specifically Rio de Janeiro. The first impression that she had of Rio de Janeiro is the active and happy people that always have smiles in their faces. In relation to this, she also noticed the way by which people of various colors tend to harmoniously co-exist with each other because they each know their limitation. The use of vivid description about the scene that Isabel saw puts her narrative into life, especially with her imagery that is full of color that is also used in making the narrative of Imaginary Homelands more real-life to its readers. The narrative even pointed out the exceptional sceneries of Rio de Janeiro by using irony of comparison, which is exemplified when she described the beach that is made of black and white stones. During this part of the narrative, Isabel’s perception of contradiction or differences are actually in a positive light that added more beauty to the new city that she is in. The frame of mind of Isabel is not explicitly shown in this part of narrative just like Jayne Anne Phillips’ Cheers (1979), the description of Rio de Janeiro’s shows her perspective without directly telling it. When Isabel was already on her way to the Ipanema Lodge, she was already having a preview of the actual irony of the situation in Rio de Janeiro wherein she is both fascinated and confronted by the beautiful sceneries and interesting facts that Lunzinho were describing to her, which gives importance to the history of the country just like the way Isabel Alliende wrote her narrative entitled Unrooted Childhood but she also took notice of the children sleeping in cardboard boxes. This is the first instance that Isabel is hit by the reality that Rio de Janeiro is not all color and fun because there is actually a depressing reality with it and that is poverty. Once Isabel arrived in the Ipanema Lodge she was introduced to her roommate, Christina Lopez. The narrative included the actual conversation between Isabel Jones and Christina Lopez during the first time that they meet each other. It is quite obvious in their exchange of conversation that these women already like each other because there is a certain connection among them that made them feel at ease with each other. The comfortable relationship between Isabel and Christina is brought about by the common interest that they have like teaching children and even when it come to their sense of humor, which is quite observable when they both found the reaction of Lunzinho as funny. The inclusion of conversation in the narrative gives its readers a more vivid impression of the relationship that exists between the two women. The exchange of conversation between two people is one of the most effective way to properly establish the dynamics of the relationship of the main actors who are involved in a narrative, which is also exemplified in the work Martin Amis’ wherein he used the actual conversation of him and his father in order to let the reader see and identify their actual relationship. Isabel spent her following experiences in Rio de Janeiro with the company of Christina. The first things that they did together are enjoy the luxury and amenities of the Ipanema Lodge, especially its beach. Both women were having fun in the Ipanema beach when they met young men who they thought at first will protect them but eventual became the cause of trouble. At first, Isabel and Christina thought the young man was kind enough to offer his assistance to two women by means of making sure that no guys in the beach will take advantage of them. The two women, having good-natured qualities just allow the young man to help them but the young man does not know his limitations and even threaten the NGO representative that was assigned to the two women. In this incident, Isabel saw that her previous notion that people in Rio de Janeiro know their limits, do not apply to all people because there are also those who will break the rules and get themselves hurt just like what happen to the young man. In the behavior of the young man, the concept of psychoanalysis that is given importance in the post-modern theory of narrative is highlighted. Isabel and Christina are not the only people who are puzzled and shaken by the behavior of the young man because the inclusion of this incident in the narrative also makes its readers question psychological well-being of the person as well as the possible reasons that turn him into such kind of person. The most important and life-changing part of Isabel’s travel to Rio de Janeiro is when she experienced going to the favelas or slums in Brazil. Isabel and Christina personally experience the poverty in the country wherein the young children that they have to teach are not given the opportunity to study or even play because most of them have to work at a very young age. Both women saw and feel the depression situation of the people in the favelas with their homes squatted in mountain side and the difficulty of the people to make ends meet for their everyday needs. It is in this situation that the narrative regarding Isabel’s experience in Rio de Janeiro does not only tell about her story but it also narrated the people in the favelas and the situation of Brazil. The experience of Isabel in Rio de Janeiro allowed her to see the contradictions of life that the presence of good and lavish things in life also meant the existence of untoward things like poverty. Isabel’s visit in Rio de Janeiro changed her perspective about being a teacher and also her perspective in life because there is a deeper awareness within herself and also a challenge to contribute something and make a difference as an educator.

Suicidal mind :: Essays Papers

Suicidal mind I haven’t read any books on suicide before. So I thought this book was pretty interesting and it gave me a lot of good information on suicide. This book made me realize that there are many â€Å"commonalities† between suicidal people. The states that the common emotion in suicide is hopelessness-helplessness. Dr. Shneidman concludes that the best way to understanding suicide is not through the study of the brain structure, nor study of social statistics and mental disease, but through the study of human emotions. Dr. Shneidman believes that those persons who commit suicide do so to either put a side or to stop unbearable psychological pain, due to the constant frustration for important psychological needs. The psychological needs that Dr. Shneidam mentions, were first described by Henry A Murray in Explorations in Personality (1938). According to Dr. Shneidman, suicides are partially part to one of the five number of frustrated psychological needs: (1) prevented love, acceptance, and belonging: (2) fractured control, and predictability: (3) assaulted self-image and avoidance or shame: (4) ruptured key relationships and attendant grief: (5) excessive anger, rage and hostility. Suicide isn’t so much a factor of the psychological needs but frustration caused by basic needs for that person to function. In general a therapist’s or psychotherapist’s goal. Is to recognize a suicidal patients needs. So the therapist can help the patient see the other alternatives instead of suicide. Dr. Shneidman uses three cases from the files of a UCLA thanatologist. That showed, that killing ones self is not easy. The first case is about a lady called Ariel Wilson, who chose self-immolation, but survived with really bad burns on her body. Ariel’s central need was succorance, the need to be taken care of, loved and succored. In the second case is a lady called Beatrice, who wrote out her life story while she was Dr. Shneidman’s patient. Her method of suicide was knives and starvation. She was a very different case to Ariel Wilson. Beatrice had a great need for order, sanctuary, and a world that she could depend on, but what mostly showed of her intense need was how she was born with fear and anxiety.

capital punishment Essay -- essays research papers

The Ineffectiveness of Capital Punishment For many years, capital punishment has been in use, but it is not been effective. Theodore Robert Bundy in 1978, slipped into a Tallahassee sorority house and bludgeoned two sleeping women to death, then killed a 12-year-old girl in Lake City. He was sentenced to three concurrent death sentences in 1979. Nine years later, Bundy is alive and well on the Death Row (Von Drehle 1A). A prisoner sentenced to death spends an average of 10 years, nationally, on death row waiting for their execution. More than 2,100 people live on America's death Rows. At the current execution rate, it would take eighty-two years to kill them all. Death Row is going to get bigger, the wait for execution is sure to get longer, and the cost is bound to get higher. At this rate, it seems that capital punishment will never become a reasonable or efficient means of controlling violent crime. Charles Proffitt murdered Joel Medgebow by stabbing a bread knife into Joel's chest while he was sleeping, an act well determined to be premeditated in the case’s court sessions. Three years after the crime was committed, using Profitt vs. Florida as its test case, the US Supreme Court officially gave its support to Florida's death penalty. "Profitt could be dead in six months", said Attorney General Robert Shevin (von Drehle 1A). Today, 15 years after his heinous crime, Charles is still alive and well, and living off of the money paid by Florida state tax payers, as should be well noted. He is sewing uniforms at the Florida's state prison. The Supreme Court commuted his sentence last year to life in prison. The state of Florida spent five hundred thousand dollars in one decade to bring Proffitt to justice and half of that was spent to send Proffitt to the his death in the electric chair. The death penalty is slow and weak. It actually ends up costing much more than life in prison without parole, and all of that cost coming from tax payers’ money. It has cost Florida at least fifty-seven million dollars since 1973 to achieve eighteen executions. There is an average cost of three million two hundred thousand dollars per execution (Miami Herald, July 10, 1988). Thirty-six inmates on the Florida's death row have been there more than 10 years. Florida's senior De... ...onvicted murderer fears a life in prison more than he does a swift execution. Hence, if the threat of being killed for killing someone isn’t as great a detereent of these violent crimes as the threat of spending the rest of your life in a jail cell, then why even consider the death penalty? Lastly, restitution of the damage. A criminal would be expected to make some sort of reparation for the damage they cause. If they break a window, they replace it. If they stale a car, they replace that. However, if a criminal takes a life, killing them doesn’t give them much of a chance to make reparations, does it? Rather, instead of killing them, put them to work, so that the remainder of their lives might be spent contributing to society so as to try and replace the life they took by producing as much as two people do. The final verdict on this topic, then, should not be one of support for the death penalty, but rather of opposition to it. It is more expensive, it is less effective, and above all, it is wrong. To continue to allow the death penalty is to continue to allow the states to wander around blind in search of a greater good for itself and its citizens.

Personal Philosophy Paper Assignment Essay

I think that individuals in a society should function in a way to help each other to sustain a community alive and well. In order to keep the flow within a society continuous, the individuals in the society should abide by the rules of their community, which are set to prevent disorder or avoid a halt a community’s progress, and in this way a society can go on with its processes. Individuals should respect each other, and the rest, within their community; it is on these bases that humans have evolved with the basic morals that we recognize today. However religions have improved and â€Å"streamlined† basic regulations of ancient communities, and those â€Å"dogmas† or rules, from whatever origin they’re from, are what influenced organizations to get to how they are today, like the Puritan, Anglican, and traditional British influences on the US Constitution. I believe that people should be educated especially if they are interested in receiving that knowled ge, preferably with vocational schooling or internships, just like the apprenticeships that were popular in Europe long ago, but as for less technical subjects or careers, the traditional lectures should be adequate, like it should be in a university. I think that schools should be free for those that would truly benefit and thrive in them, but they’re not. However some reasons why people do not support free college are not unjustified. Students who wouldn’t commit themselves to take advantage of that free education would be obviously wasting people’s tax money. But unfortunately I’m not sure that’s the only reason why college isn’t free, like it is in Europe and elsewhere. Along the lines of morals, I believe them to be as they are in the Christian tradition, but as for culture, since religion can’t explain that, I am left to decide myself what is better for me. I personally find the culture of 21st century America to be repulsive in some respects but worthy of credit in others, I find customs of other cultures to be interesting. Here in America, many are interested entirely in materialism in life and are often driven by greed and vain pleasure. There are too many that (specificall y and especially around the neighborhood and community where I live) steal, kill, fornicate, and commit all kinds of crimes and immoralities. One of the most heartrending things is the lack of spiritually zealous individuals, most are totally uninterested in what they participate in, and I think it has to do with the fact that they don’t know the history, the reason or rationality behind things. This is why I don’t have any close friends because none that I know of, or rather scarcely any fall into the categorizations that I respect. I have high regards for Sir Thomas More for keeping to his stand in the face of death and against the violation of what he held to be true and just. I also respect G F Handel for following through with his artistic passion, even when the situations where grim and difficult. There are several others, who I revere for their works and deeds, but I can’t make much use of these people’s legacies – I know I don’t have the capacity to accomplish feats at their level. I hardly have any skill, talent, or much else that is uniquely useful or applicable to anythi ng, and whatever qualities that I may genuinely have, they are of little use because I’m usually lacking in some other aspect that would otherwise allow me to accomplish a task effectively. I believe people in society do have responsibilities that are not written down, nor written out in some special contract, rather there are those responsibilities that are expected to be followed regardless of the circumstances. Raising a child to be compatible with social norms, communal requisites, and the law, is an example of these responsibilities, but of course there are other such responsibilities that are followed by people of all walks of life; but as everyone in this world had parents at one point in their life, the position as a parent is thus of upmost importance. Technically, as a parent or guardian you are required by the law to be the caretaker of your own son or daughter (i.e. not just expected), but the law doesn’t get too specific on other details, and as a result these seemingly minor but meaningful details often go unaccounted for. Because some people are unprepared to have children and they do unexpectedly, a â€Å"gap† is left in each individual thereafter, where ordinarily there would be certain skills that would help a person to be socially adept as well as have the ability to pass on those attributes or skills if that individual decides to have children of his/her own. Personally I know that I do have such a chink, and it is also present in both of my parents as well – my father grew up with about a dozen other siblings, and his father had to work in the fields from sunrise to sunset, while his mother had to do what else she could, such as tailoring or making dresses to raise some extra money, my mother on the other hand, grew up as if she was an orphan, her mother being the eldest of again about a dozen other siblings, my mother’s father having been lost to a casualty, her mother set out to find work, leaving my mother to live on her grandparents’ farm with her other uncles, au nts, and cousins, as if they were siblings. As you might expect, my parents grew up in poverty, never went to college, and had to find work in new frontiers, ending up in occupations unlike those of their own parents. I don’t think having children is wrong at all – far from that mentality – but I think that people should plan or be ready to have a child and provide them with all the nurture and attention they are supposed to give him/her, or else, a pattern of spiritual, mental, social, and emotional poverty could possibly repeat itself. If you ask me if I’d like to be employed in a trade like the one of my father, I would have to decline, because put simply, I have never even received any kind of preparation from my father (not that I need much) in the occupation that he is in today, and I don’t blame him. My father has always told me that he wants the best for me, and that he wants me to get a proper education in order to lead a better lifestyle than his own. However, I don’t feel as if I’ve been adequately prepared to achieve that.

How to Deal With Having No Friends in College

How to Deal With Having No Friends in College So, you are almost ready to head off to college? It is an exciting time in any student’s life – you get to leave high school behind and embark on a new adventure. However, it can also be a daunting prospect for many people. While in high school, you have had several years to build up your group of friends and now it is likely that you are all headed off to different colleges – maybe even hundreds of miles apart. What are you going to do if you end up making no friends in college as a freshman? Believe it or not, this is something that even the most confident of people worry about! That’s why we have put together a few tips for how to deal with I have no friends in college situation. Start with the Classroom The most obvious place to start if you need to find new friends is in your classroom. Talk to your classmates – after all, you are doing the same course, so you must have at least one shared interest? A great way to make friends with classmates is to form a study group. This is a win-win situation since you are going to have support when exams and assignments roll around plus you get the chance to get to know people better and perhaps form some deeper friendships. Assignments and exam prep are sure to give you something to bond over and if that isn’t the basis for a lasting friendship we don’t know what is! If you still havent chosen classes you are going to attend, consider the most fun classes. How Do You End Up with No Friends in College? As we have already noted, most people starting college will be coming to campus without their high school friends (you will miss them so much, wont you?) However, there can be other reasons why college students find themselves without friends on campus. Perhaps you have transferred from another school mid-semester? Did you change your major and now have a totally different schedule to your former course mates? It could even be that you just want to break away from your current social group due to differing goals or opinion. Whatever the reason for your limited social circle, there are plenty of ways to make new friends. Join a Club or Society If you have no friends in college as a sophomore, then it is time to put yourself out there and start meeting new people. One of the great things about college is that you will find a wide variety of extra-curricular clubs and societies. Think about what sort of activities you enjoy or subjects you would like to learn more about and see if there is a suitable club you can join. This is going to give you direct access to people who share similar interests giving you a great foundation on which to build a friendship. It might take a few weeks to start fitting in to an existing group, but before long you will be inviting other members for coffee or other social activities. Get to Know Others in Your Dorm If you find yourself with no friends in college and you are staying on campus, then your dorms are a great place to start. Aside from your room-mate, make an effort to talk to others on your hall or even on other floors. It is common for dorms to hold social events in the common area from time to time, so make an effort to attend. Even if there are no scheduled events in your dorm you should make a point of spending time in the lounge, so you can meet others living in the building. Maybe you could even think about throwing a dorm party on your own? Look for Friends in Library or Cafeteria It is also important NOT to spend all of your time in the dorms. Make an effort to go out around campus. Study in the library instead of in your room. Eat your lunch outside on a nice day and strike up a conversation with others who are doing the same. You won’t make new friends if you don’t make the effort to get out and meet people. You can’t do that hiding away in your dorm! Don’t Be Afraid to Look Off Campus If you have no friends in college, don’t be afraid to try looking off campus. Check out local coffee shops, cafes and restaurants off campus and you might meet some cool people. You could also try volunteering somewhere or going to concerts and events off campus. You might be surprised how many people from college hang out in these places too – plus its good to get away from school from time to time! Always Remember You Are Not Alone It can feel like you are the only person on campus who has no friends in college, but the truth is that you are not alone. Even although it seems like everyone else is having a blast surrounded by great friends, you are certainly not the only one struggling with socializing. Never forget that it is perfectly natural to feel out of place in a new environment. Remember that: Others are in the same boat and are nervous about finding new friends at college too. Try not to make such a big deal out of finding new friends. Just take the time to go out and have fun, meet new people and you will naturally start to build relationships with people. Don’t be scared to talk to people. Strike up a conversation and suggest hanging out together. Others feel as much nervous about finding new friends at college as you. All it takes is for one of you to make the first move. If you need even more help with not making friends in college, you should also read our post on how not to be an outcast in college. In conclusion, there is no need to be too concerned about ending up being that one person with no friends in college. It is likely that you are going to find a much more diverse group of people on campus than you encountered at high school which is going to make it easier to find people you have something in common with. Take some time out to socialize and you will soon find some like-minded people to hang with.

Brand Identity Development Assignment Example

Brand Identity Development Assignment Example Brand Identity Development – Assignment Example The paper "Brand Identity Development" is a wonderful example of an assignment on marketing. These are a brand of human characteristics, which are in most cases attributed to the name of a certain brand. When brand personality is mentioned, it reflects the sense that a consumer/client can easily relate to the brand. Also, it is expected in the business world that a good and effective brand should have the capacity to brand equity, and this can only be achieved by having consistency in a certain set of traits. Apart from the core values of the brand, brand personality comes in as an added value. The elements of brand personality shall be integrated into the paper, and include sincerity, ruggedness, competence, excitement, and sophistication (Amelia 48). Every individual possesses their personality. The personalities can be categorized to five, the openness to experience where the individual is known to appreciate emotion, adventure, art, ideas among other positive attributes. The othe r personality is the conscientiousness, where the person is organized and efficient. Extraversion is a personality portraying energy and zeal and is usually compared to the reserved people who are not outgoing. Agreeableness is a friendly personality that also depicts compassion the last is the neuroticism, where an individual possesses the stability of emotions (Mike, 2013). According to Katharina (9), brand personalities are directly linked to human personality. The above-mentioned attributes are expected to be linked to brand personalities such as excitement and sincerity, so as to achieve the best branding effects. The mood board depicts different images of certain drugs, which are both pain killers and curative in nature. The temporary logo that is to be used is the Vicks symbol which is a symbolization of the entire products on the mood board. The consumer has the impression image, through visuals, of the product that relates to them (Daniel 40).

Book Review of Aleph by Paulo Coelho

Book Review of 'Aleph' by Paulo Coelho Paulo Coelhos (The Alchemist, The Winner Stands Alone) novel takes readers on an adventurous journey that spans all 9,288 kilometers of the Trans-Siberian railroad from Moscow to Vladivostok, and a parallel mystical journey that transports its narrator through space and time. In his most personal novel to date, Coelho presents himself as a pilgrim seeking to regain his spiritual fire, much like Santiago, the beloved main character of his runaway bestseller The Alchemist. Paulo Coelhos books have sold more than 130 million copies and have been translated into 72 languages. Besides The Alchemist, his international bestsellers include Eleven Minutes, The Pilgrimage, and many other books whose characters grapple with seemingly simple spiritual themes: light and darkness, good and evil, temptation and redemption. But never before has Coelho chosen to place himself as a character so profoundly in the midst of that struggle - until now. In Aleph  (Knopf, September 2011), Coelho writes in the first person, as a character and a man wrestling with his own spiritual stagnation. Hes 59 years old, a successful but discontented writer, a man who has traveled all over the world and become widely acclaimed for his work. However, he cant shake the sense that hes lost and deeply dissatisfied. Through the leadership of his mentor J., Coelho comes to the conclusion that he must change everything and move forward, but he doesnt quite know what that means until he reads an article about Chinese bamboo. Coelho becomes inspired by the thought of how bamboo exists only as a tiny green shoot for five years while its root system grows underground, invisible to the naked eye. Then, after five years of apparent inactivity, it shoots up and grows to a height of twenty-five meters. Taking what sounds like the advice hes written in his previous books, Coelho begins to trust and follow the signs and live [his] Personal Legend, an act that takes him from a simple book signing in London to a whirlwind tour of six countries in five weeks. Filled with the euphoria of once again being in motion, he commits to a journey through Russia to meet with his readers and to realize his lifelong dream of traveling the entire length of the Trans-Siberian railroad. He arrives in Moscow to begin the journey and meets more than what hes expecting in a young woman and violin virtuoso named Hilal, who shows up at his hotel and announces that shes there to accompany him for the duration of the trip. When Hilal wont take no for an answer, Coelho lets her tag along, and together the two embark on a journey of much greater significance. By sharing deeply profound moments lost in the Aleph, Coelho begins to realize that Hilal can unlock the secrets of a parallel spiritual universe in which he had betrayed her five hundred years earlier. In the language of technical mathematics, Aleph means the number that contains all numbers, but in this story, it represents a mystical voyage wherein two people experience a spiritual unleashing that has a profound impact on their present lives. Sometimes throughout the story, Coelhos tendency to describe spiritual concepts in simple terms borders on clichà ©. A life without cause is a life without effect, he repeats, along with other pithy sayings such as Life is the train, not the station. These sayings take on greater depth, however, as this storys narrator travels back in time and returns to the present with experiences that give them new meaning.The tension in Aleph builds as the train nears its destination at Vladivostok, the final stop on the Trans-Siberian railroad. The narrator Coelho and Hilal have become entangled in a spiritual web that must be broken if they are to continue on in their separate lives. Through their delicate negotiations, readers will come to understand the interconnectedness of people throughout time and find inspiration in this story of love and forgiveness. Like many of Coelhos other novels, the story in Aleph is one that will appeal to those who view life as a journey. Just as Santiago of The Alchemist sought the fulfillment of his Personal Legend, here we see Coelho writing himself into the fabric of a novel that traces his own spiritual growth and renewal. In this way, its the story of Coelho, the story of his characters, and the story of each of us who read it. Disclosure: A review copy was provided by the publisher. For more information, please see our Ethics Policy.

A Horror Show at the Cinemaplex Essay Example | Topics and Well Written Essays - 1250 words

A Horror Show at the Cinemaplex - Essay Example In terms of competition in the future, it may be noted that people living in larger cities are likely to gain access more quickly to film DVDs and sophisticated movie watching equipment which would pull them away from the theatres, while the smaller regional areas are likely to continue with their theatre activity for a much longer period. This leads to the inference that Regal and AMC may decide to shift their focus and compete for the smaller regional markets, to capture the higher numbers of the theatre going public. The other two exhibitors may opt to offer digital film viewing to enhance viewer experience. It must be noted however, that there is likely to be a decline in the business activity of all the four industry rivals and more and more movie goers tend to turn away from watching movies on big screens in favour of watching them at home on sophisticated TV and DVD systems with superior audio equipment. The other side of the coin is that competition among industry rivals coul d heat up more, as they compete fiercely for customers. Cinemark and Carmike could decide to consolidate their position and thereby offer stiffer competition to the two larger rivals; hence in a lean market, these industry players are likely to consider various business-savvy moves such as mergers and acquisitions in order to aggregate and consolidate the existing markets as they rapidly diminish and to improve their negotiation ability with studios. 2. Describe the advantages and disadvantages of each of the top four competitors' situations and strategic approaches. 2. The advantages of Regal’s strategy is focus on mid size markets using multi and mega plexes – this would ensure full occupancy and profit maximization. It is also the largest exhibitor in the United States, with 6335 screens and about 12 screens average per theatre, hence it has maximum access to film material to draw viewers in. The disadvantage is the high price, because at $7.43, it’s the highest among the leaders and consumers would be able to view the films for a lower price using other exhibitors. This factor would be especially relevant in recessionary times such as we have presently, because it could pull away many potential viewers to theatres operated by other exhibitors. Another disadvantage is that it has the highest costs per screen. AMC: This exhibitor operates 4585 screens but shows an average of 14 screens per theatre. This is the most significant advantage offered by this exhibitor because it provides consumers with maximum levels of variety in their film viewing. Another advantage this exhibitor has is the ability to pull in the crowds, because the theatres are located in densely populated, urban areas. They are not as expensive as Regal and for the major chunk of the viewing audience, i.e, the younger teen audiences, the greater variety and lower prices offer better options for a date or night out. AMC can also easily offer digital viewing, which would be yet another huge draw. The disadvantage is that because its audiences are mostly in urban areas, they are more likely to use alternative movie watching modes such as new audio equipment and DVDs which would reduce theatre going altogether. Another disadvantage is the high cost per screen Cinemark: One of its advantages is that it serves specifically targeted smaller markets Sole theatre chain for those markets Lowest average ticket price compared to other

Philopsphy paper Essay Example | Topics and Well Written Essays - 1000 words

Philopsphy paper - Essay Example The concept of categorical imperative is deservingly considered to be the dominant in the philosophy of Immanuel Kant. It states that a person should do something not because he wants to do this, but following the rule that is common for everybody and should be strictly followed. â€Å"All imperatives are expressed with an ‘ought’, which indicates how an objective law of reason relates to a will that isn’t constituted so as to be necessarily determined by it—namely, relating to it as a constraint. An imperative says that it would be good to do or to refrain from doing something, but it addresses this to a will that doesn’t always do x just because x is represented to it as good to do†(Kant 18) Kant states that if a person allows himself/herself to set the principle that will be followed only by him/her and not by the rest of the people, this person can be called immoral. Kant provides different examples to demonstrate how categorical imperativ e was derived. The most widespread example is a person’s request for money that he/she is not going to give back, notwithstanding that the promise is given by him/her. Kant states that if all the people break promises, they [promises] would not exist any more as people would stop believing them. Thus, promises should not be broken and there is a common law not to break the promises as this is not right. Here we meet the first reason why right is right and wrong is wrong. The actions fulfilled in accordance with the universal principles set in the society, which should be strictly followed by the people, are considered to be â€Å"right† and everything that contradicts this principle is â€Å"wrong†. Our actions should not be based on our desires, they should be implemented in accordance with the universal rule. The main thing is not to cause any harm to other people. Thus, if an action brings harm to people, as in our example, it can’t become a universal law and should not be followed. â€Å"Obviously the false promise isn’t made prudent by its merely extricating me from my present dif?culties; I have to think about whether it will in the long run cause more trouble than it saves in the present People’s loss of trust in me might be far more disadvantageous than the trouble I am now trying to avoid, and it is hard to tell whether it mightn’t be more prudent to act according to a universal maxim not ever to make a promise that I don’t intend to keep† (Kant 11). The conclusion can be made from the example that promises should not be broken as this causes harm to people. Any break of promise can be considered to be immoral. According to Kant, there is a universal law and it is immoral to break it. 2. According to Singer, we must not act so as to sacrifice a major interest for a minor interest. Explain why. Explain how this affects Singer’s views on the eating animals and use of them in experimen ts and his views on abortion and euthanasia. The philosophy of Peter Singler is very interesting and unique. According to Peter Singer, we should not sacrifice major interest to satisfy minor interest. Minor interest is the interest that may be ignored and we can easily do without its satisfaction. Major interest is more serious as if it is not satisfied it may cause a trouble. Single apply this statement to the issue of eating animals. He is against consuming the flesh of animals as considers the

To study at a young age in abroad Research Paper

To study at a young age in abroad - Research Paper Example In the past, studying abroad was considered as greater luxury that was beyond the reach of everyone except the bright scholarship students and the rich students. However, the trend has changed subsequently where more students go abroad at their younger age to study without visualizing the dark sides of studying in the alien countries. Studying abroad leads to considerable expenses and most of the families need to possess large sum of money so that they can finance their loved ones. Many of them feel very lonely without the families and many face identity crisis. Moreover, it has also been found that students studying abroad tries to inculcate that particular countries culture and have hard times in getting back to their own culture and way of life (Chung, â€Å"Study Abroad of Young Korean Children: Gain and Losses†). It can be said that the student over 18 years can be allowed to send to foreign countries because after that age the students learn to be responsible and don’t tend to forget their individuality and become more self aware. There has been number of studies that show that students who are studying abroad are at risk for mental health issues. From the study it was evident that the students feel very depressed and have trouble in acclimatizing. Moreover, they can face problems of depression, addiction, anxiety, obsessive compulsiveness, post-traumatic stress disorders, eating disorders and others. College tends to be a stressful place for the young students as they make the changeover from home to liberty. The students going abroad to study are required to separate from their family as well as friends. This becomes even more existent for students who are far from their family and friends. This kind of students faces feeling of loss and separation anxiety. Cultural shock has been one of the main problems that the students of younger age face when

Internation Accounting Essay Example | Topics and Well Written Essays - 2000 words

Internation Accounting - Essay Example Narsimha Rao and the finance minister Dr. Manmohan Singh in the year 1991. Through this reform foreign direct investment was brought in many sectors. By the 20th century India headed towards a free market economy which reduced the state control of the economy with increased financial liberalization (Datt & Sundharam, 2009, p. 976). The Indian economy is the eleventh largest in the world by the nominal GDP and the third largest in terms of the PPP (Purchasing Power Parity). In 2010-2011 India maintained a GDP growth rate of around 8% thus bringing down the fiscal deposit of the country to 4.8% of GDP by maintaining a current account deficit to 2.6%. However, the fiscal year 2001-2012 has been a challenging for the Indian economy. With the progressing year monetary tightening was witnessed in response to the untamed inflationary pressures. The gradual increase in inflation of the Indian economy resulted in slowing down the growth rate of India. In spite of the economic turmoil in the c ountry India still is goring at a rapid pace in comparison to other developing countries. This in turn is enhancing the opportunity of India to push through further reforms, generate economic opportunities and create infrastructure for the country (â€Å"Current State of Indian Economy†, 2012, pp.1-7). The Indian financial market has progressed over the years especially in the banking sector with 14 nationalized banks to provide 40% of their net credit to priority sectors so as to fulfill the developmental and social goals of the country. Company’s Business HDFC bank mainly provides service in wholesale banking, retail banking and treasury services undertaken by the company. In the whole sale banking the target customers of the... This paper shows that according to the study of HDFC bank we can conclude that the company is performing very well even ender the turmoil economic situation of the country. The evidence of which is their increased net profit which has amounted to Rs.113, 413, 323, 000. But the cost of revenue of the company has increased over the year which is cause of concern for the bank. The company is listed in National Stock Exchange in India. The bank has made some investment decision which has resulted in negative returns for the company. This has reduced the cash and cash equivalents of the company to Rs. 209, 377, 263, 000. The accounting principles that is adopted in India is a little different from that of IFRS which is usually applied in developed countries like America, Europe, etc. Thus the item under consideration is usually a little different from that of a manufacturing company and so is their process of accounting. Hence, the bank under consideration has been successful in generatin g an income of Rs. 325,300,466,000. This paper approves that the impairment of the assets is usually assessed in the balance sheet of the company. The occurrence of the impairment loss, if any is forecasted in the profit and loss statement of the company. This generally arises when the carrying cost of the assets exceeds the estimated recoverable amount. The revisions of the accounting estimates are prospectively recognized both in current as well as future periods.

The Rwandan Genocide Essay Example | Topics and Well Written Essays - 750 words

The Rwandan Genocide - Essay Example Grave judgement errors on the part of the Bill Clinton and Mary Albright administration have resulted in catastrophic scarring on the Rwandan people. For example, the US could have used their technology to jam the radio signals that were broadcasting the hate messages. The US could not have asked the UN for total withdrawal of the UN peacekeepers in Rwanda, demanding the UN and its members to adopt the policy "learn to say no" to risky or costly ventures. The UN itself could have deployed national troops or UNAMIR or a combination of both forces to confront the Hutu militia, that could have saved lives. One of the most alarming fact comes from Lt-General Dallaire who had to spend nearly 70% of his time battling UN logistics while he was in charge of the UN peacekeeping office in Rwanda. Dallaire wanted 5000 troops to be deployed, but had to compromise with 25000 UNAMIR soldiers that weren't even equipped to perform basic tasks. If only the UN and its member states had looked at the evidence rather than their costs. It is incomprehensible that the UN cited short supply of cash when requests for medical supplies came. Dallaire found it very hard to procure replacement spare parts, batteries, medical supplies and even ammunition locally. Justice is the right of every human being. ... The important feature of these local courts is that perpetrators who confess will have their sentences halved along with maintaining the traditional aspect of apology and reparations to victims through compensation fund or community service. In my opinion, confessions should be mandatory since it will bring some sort of closure to the survivors and their families and allow the accuser to comprehend what he has done. Evidence of this was reported by the Washington Post that wrote that "the accused have committed suicide following the resurfacing of their suspected actions". The punishment should fit the crime. But many genocide survivors feel that the punishment of community services handed out by Rwanda courts is insignificant to the violence inflicted on them. The international tribunal does not impose the death penalty however, and the Rwandan government in January 19, 2007, approved a law to abolish the capital punishment. The maximum sentence the tribunal can impose is life in imprisonment while the Gacaca can try suspects accused of murder or assault (but not rape) and can hand out life sentences as maximum punishments. Coincidentally, although legislators included crimes of sexual torture among those to be most severely sanctioned, judicial personnel have shown little interest in prosecuting such crimes. As of the end of March 1998, the United Nations Human Rights Field Operation in Rwanda had registered only eleven cases of persons charged with sexual crimes although such crimes were widely reported to have occurred during the genocide.1 The Gacaca requires additional review since it is supported by even the prisiones themselves as fair and appropriate. As Alana Erin Tiemessen, writing in African Studies Quarterly at the University of Florida,

Internation Accounting Essay Example | Topics and Well Written Essays - 2000 words

Internation Accounting - Essay Example Narsimha Rao and the finance minister Dr. Manmohan Singh in the year 1991. Through this reform foreign direct investment was brought in many sectors. By the 20th century India headed towards a free market economy which reduced the state control of the economy with increased financial liberalization (Datt & Sundharam, 2009, p. 976). The Indian economy is the eleventh largest in the world by the nominal GDP and the third largest in terms of the PPP (Purchasing Power Parity). In 2010-2011 India maintained a GDP growth rate of around 8% thus bringing down the fiscal deposit of the country to 4.8% of GDP by maintaining a current account deficit to 2.6%. However, the fiscal year 2001-2012 has been a challenging for the Indian economy. With the progressing year monetary tightening was witnessed in response to the untamed inflationary pressures. The gradual increase in inflation of the Indian economy resulted in slowing down the growth rate of India. In spite of the economic turmoil in the c ountry India still is goring at a rapid pace in comparison to other developing countries. This in turn is enhancing the opportunity of India to push through further reforms, generate economic opportunities and create infrastructure for the country (â€Å"Current State of Indian Economy†, 2012, pp.1-7). The Indian financial market has progressed over the years especially in the banking sector with 14 nationalized banks to provide 40% of their net credit to priority sectors so as to fulfill the developmental and social goals of the country. Company’s Business HDFC bank mainly provides service in wholesale banking, retail banking and treasury services undertaken by the company. In the whole sale banking the target customers of the... This paper shows that according to the study of HDFC bank we can conclude that the company is performing very well even ender the turmoil economic situation of the country. The evidence of which is their increased net profit which has amounted to Rs.113, 413, 323, 000. But the cost of revenue of the company has increased over the year which is cause of concern for the bank. The company is listed in National Stock Exchange in India. The bank has made some investment decision which has resulted in negative returns for the company. This has reduced the cash and cash equivalents of the company to Rs. 209, 377, 263, 000. The accounting principles that is adopted in India is a little different from that of IFRS which is usually applied in developed countries like America, Europe, etc. Thus the item under consideration is usually a little different from that of a manufacturing company and so is their process of accounting. Hence, the bank under consideration has been successful in generatin g an income of Rs. 325,300,466,000. This paper approves that the impairment of the assets is usually assessed in the balance sheet of the company. The occurrence of the impairment loss, if any is forecasted in the profit and loss statement of the company. This generally arises when the carrying cost of the assets exceeds the estimated recoverable amount. The revisions of the accounting estimates are prospectively recognized both in current as well as future periods.

English Essay Example | Topics and Well Written Essays - 750 words - 25

English - Essay Example In this regard, I found out that there are several channels (social media) one can use to learn English, and one of them is the television. The term social media is a term that has been lately on everyone’s lips as it plays a major role on how we speak and write, and on how we interact with other people. It affects our way of speech due to the numerous varieties of social media which we access in our daily life. What then is social media? Social media is termed as a very powerful human interaction tool that does include technologies that facilitate communication among individuals and several organizations. Over the years, it has been widely acknowledged that social media influence us in more ways than we can imagine. It is worth noting that the power of social media can be witnessed both negatively and positively. It is therefore imperative that we place a greater emphasis on harnessing the power of social media with regards to bring positive change to the society and English language. When it comes to social media and TV, Social TV was actually named one of the 10 most important emerging technologies with an element of social media in 2010 by the MIT tech review. Social TV as a general term does cover many areas that include voice integration and chat capabilities, video conferencing as well as TV recommendations. TV is known to be social media as it mines information related to TV programs from social media and integrates the results into TV programs or series (Qualman 19). TV is referred to as social media as it’s able to display and retrieve social media content that displays social discussions on certain TV shows. Social media on TV allows the recent technologies that concentrate on TV programs that are ported to online media resources such as You Tube. However TV plays a positive role in the buildup of an individuals language through news. News channels such as PPC it is very helpful, because the English Essay Example | Topics and Well Written Essays - 500 words - 27 English - Essay Example When the UAE starts its journey as an independent country in 1971, it had a scouts served as the mobile force of 1600 men. Present aspects may clearly distinguish between them. According to Department of Defense (DoD) the US Army has grown to 545,849 within 31th October, 2008. On the other hand amount of UAE troops is too few in comparison with the US Army. â€Å"In 2004 total active troops were estimated at 50,500 personnel: army, 44,000; navy, 2,500; and air force, 4,000. Estimates in 2005 raised the total to 59,000 personnel† (Pike). Mission of US army is to conduct successful battle that must discharge national achievement and retaining dominance through resisting all threats. The mission of the US Army is plotted and composed in the global frame work. As it is said in the organization’s website, â€Å"The Army’s mission is to fight and win our Nation’s wars by providing prompt, sustained land dominance across the full range of military operations and spectrum of conflict in support of combatant commanders† (US. Army). On the other side mission of UAE militaries is to establish proper protection for the Nation against threats and attacks. The UAE Army is orientated to maintain security of the Nation and Peace in the region. Recent issues and history prove that Military Control of USA has depicted over successfully in most cases in different countries especially third world countries and Middle East countries as well Iraq, Afghanistan, etc. till now. But as a faintly penetrated UAE arm force is appearing now growing up keeping friendly relation with US. Though economically getting rich now, UAE, now days, seems is going to receive healthy grounding in military whereas any threat will come. â€Å"On February 4, the Bush administration released its budget request for Fiscal Year 2009, which begins on October 1, 2008. For FY 2009, the White House is seeking $711

Elegy Written in a Coutry Churchyard Essay Example for Free

Elegy Written in a Coutry Churchyard Essay Q1. Discuss Gray as a transitional poet with special reference to ‘Elegy Written in a Country Churchyard’. The period 1730-1770 marks the beginning from a movement from one distinct phase of English poetry towards another .The poets were getting gradually exhausted with the neoclassical ethics of clarity, reason, sophistication, and etiquette, its economic wording, ,rationale and wit. In the literary circle can be perceived the advent of The Romanticism which however customarily began with the publication of ‘’Lyrical Ballads ‘’in 1798 which was an aesthetic rebellion against the principle of the fashionable formality of the eighteenth century Neoclassicism. These poets of this juncture- William Blake, Thomas Gray, and Robert Burns are caught in the middle of neoclassic writing and the Romantic Age, are therefore fittingly known as the Transitional poets. Gray belongs to the age (1716-1771) in which he was born as well as heralds the dawn of a new era in poetry.—he bridged the gulf. Though he retained some of the Neo-classical features like conventional poetic diction and forms, he favoured freer forms and bolder language. His poetry preached a return to nature, honest sentiment, though he shared the didacticism of the Neoclassicism. Thus he makes a dignified combination of contradictions . The chief feature of the Classical poetry which Gray inherited was the frequent tendency to be didactic and philosophical. S. A. Brooke aptly points out that Gray’s poetry was too weighted with moral reflections. His sententious moralizing are quite commonplace in ‘’Elegy’’. While glorifying the simple rustic life, Gray warns proud and ambitious people not to laugh at the low obscure social position of the poor. ‘’Let not Ambition mock their useful toil, Their homely joys, and destiny obscure; Nor Grandeur hear with a disdainful smile The short and simple annals of the poor.’’ Although the humble rustics led an obscure life they might have been far happier than the pompous nobles. With a grave tone of moralizing Gray glorifies Death as the ultimate leveler –the pride of the proficient, the magnificence of the mighty ,the blessing of beauty cannot save a man from the fatal doom. Death and oblivion are the ultimate end of puny human life. ‘’The boast of heraldry, the pomp of pow’r, And all that beauty, all that wealth e’er gave, Awaits alike th’ inevitable hour. The paths of glory lead but to the grave’’. The morbid moralizer also upholds the unhonoured and unsung death of the rustics by reiterating that that neither gorgeous monuments nor animated statues connote anything significant as in no way life and vitality can be restored to the corpse. Gray even sermonizes about the dismal and pathetic reaction the mortals display at the time of his departure from this transitory world. Life is to all a contradictory confrontation of contradictions , but nobody likes to quit this world and at the time of death casts a prolonged and regretful l and wistful look behind. Irrespective of his stature everyone is afraid of oblivion of which death is the harbinger. Neoclassical poetry boasts of a conscious use of ornate poetic diction . They were very cautious to differentiate the language of poetry from the naà ¯ve language of prose. Gray also reveals the influence of his age in his apt fondness for rhetorical expression, conventional artificial phraseology and skillful observation of metre. With brilliant use of personification and metaphor Gray at the very outset portrays the nightfall at the village-just as the tolling of the curfew bell announces the death of a person so also the ringing of the evening bell designate the death of a day. ‘’The curfew tolls the knell of parting day’’. What follows is a proverbial use of the figure of speech ‘’Transferred Epithet’’- ‘’The plowman homeward plods his weary way,’’ Rhetorics like personifications and Synecdoche are in brilliant use when Gray employs the abstract to stand for the concrete to emphasize that the persons of ambition and grandeur should not laugh at the simple annals of the poor. ‘’Let not Ambition mock their useful toil, Their homely joys, and destiny obscure; Nor Grandeur hear with a disdainful smile The short and simple annals of the poor.’’ Gray resorts to ‘’ Interrogation’’ to accentuate the fruitlessness of extravagant display of regret after death—‘’Can storied urn or animated bust Back to its mansion call the fleeting breath?’’ Metaphors crowd pell-mell when Gray compares the wasted genius of the hamlet to the brightest gem  confined in the sea-cave or enchanting flower cramped in the desert. Individuals stand for their respective class when Gray surmises that what these rustics could have achieved , if favoured by fortune. ‘’Some mute inglorious Milton here may rest, Some Cromwell guiltless of his country’s blood.’’ Circumlocution (‘inevitable hour’),Onomatopoeia(‘the lowing herd’) and Alliteration (‘brook that babbles by’)are often utilized to create the utmost poignant appeal. Thus the poem bears the unmistakable reflection of the Augustan or pseudo-Classical school of poetry. The dignity of utterance and the decorum of literary borrowings enhance his neo-Classical temperament. But Gray is a precursor of Romanticism and his Elegy displays how he tended to break with the Classical tradition. Now here is exuberance of  emotion, celebration of democratic impulse and a magnificence melancholy which make the Elegy a brilliant â€Å"reconciliation of opposites’’. Pope in his ‘’Essay on Man’’ speaks of confining the arena of literature only to the sophisticated urbanized people where as the Romantics celebrates the democratic impulse. Wordsworth in his ‘Preface to the Lyrical ballads†(1800) states that his principle is ‘’to choose incidents and situation of common life and to relate or describe them throughout †¦Ã¢â‚¬â„¢Ã¢â‚¬â„¢. Gray also brings out sympathetically the annals of the villagers who led a simple life far away from the frantic frenzy of the sophisticated urban people and who are not governed by jealousy and ambition. With an iconoclastic confidence he equalizes the glorious and the inglorious. C. J. Weber is right ‘’Gray’s unprecedented and courageous act lay in his addressing his elegy to the memory not of princes but of humble workmen buried in now-neglected graves after living lives of hard-handed toil’’. Like ‘The Seasons’, ‘Elegy’ is set in a humble rustic nature background. It is a dignified call to go back to nature. As Wordsworth preferred ‘the incidents and situation of humble life’, the very first stanza makes a whiff of fresh air to blow through the suffocating atmosphere of contemporary poetry, though the Wordsworthian deification of Nature is altogether missing here. If Romanticism is defined as the ‘Renaissance of wonder, in his ‘Elegy’ ,as in his ‘The Bard’, or ‘The  progress of Poesy’ there are glimpses of sentiment and emotion. The poet becomes sentimental when describing the sleep of the dead which is so eternal that the smell and chattering of morning or fresh lively breeze will not wake them up. Instead of catering to dry reason and logic Gray indulges in fancy and speculates that some of these rustics might have in their humble way,like Hampden resisted the oppression of the tyranny or bore in their heart the poetic frenzy of Milton—but everything is lost. The ‘Elegy’ is coloured by subtle sense of melancholy and gloomy note. A brooding sadness engulfs the poem when Gray writes with bitterness that they are left to rot in obscurity in tiny churchyard while pompous fellows rest under marble monuments. The poet laments the ill -luck and extreme poverty of these rustics which hindered the flourish of their genius. Specially remarkable is the stanza XXII where Gray delineates the eternal human impulse of being remembered after death. Gray adventured forth into â€Å"unfamiliar areas in poetry’’ as he brought back to life the use of the first-person singular, for example â€Å"One morn I missed him on the customed hill†¦.’’ which had been â€Å"considered a barbarism by eighteenth century norm.† Romanticism,it can be mentioned , is ‘egotistical sublime’. Thus ‘’Elegy’’ appeared at a point when the change was in the air, but had not completely arrived. Thus Gray’s poetry is landmark in the literary history of England. It is an epitome of the changes that were coming over the literature towards the close of the 18th century. The ‘Elegy’ perfectly illustrates the conflict between the Classic and the Romantic ideas and the ultimate triumph of Romanticism; after all‘’The old order changes yielding place to new’’.

Understanding Cultural and Ethnic Identities

Understanding Cultural and Ethnic Identities Language is an important part of being humans. Being able to communicate with each other and not other animals differentiates us from other animals. This unique characteristic of being humans also is a cause of diversity in our cultural and ethnic identity. From birth we are trained to learn a basic language but as we grow older we pick up languages from our environment in our quest to become accepted by the dominant population. At least that is how I see it. To have an in-depth view of this research paper, we have to define what language, cultural and ethnic identities are. According to Merriam-Webster, language is defined as a systematic means of communicating ideas or feelings by the use of conventionalized signs, sounds, gestures, or marks having understood meanings and the combination of methods to be understood by a community (2011). On the other hand cultural identity is the influence of ones culture on the development of identity. Individualist cultures stress the importance of personal achievement and independence. For example, although many Americans, identify with their Irish, West African, Chinese, or Mexican roots (among many others), they still call themselves Americans. Ethnic identity is the extent to which one identifies with a particular ethnic group(s). it refers to ones sense of belonging to an ethnic group and the part of ones thinking, perceptions, feelings, and behavior that is due to an ethnic group membership. The next ten pages will see me go through how language marks our cultural and ethnic identity using my own experience as an African. I was born in Ibadan, Nigeria. Ibadan was the capital of the Oyo Empire and still is the capital of the modern Oyo state. I identity myself first as a Nigerian, and a Yoruba, but that isnt how it was about some 200 years ago. Before the nineteenth century no one was called a Yoruba. The peoples of southwestern Nigeria, the Benin Republic, and Togo who are today referred to by scholars as the Yoruba were, until the late 19th century, organized into a series of some 15 to 20 independent states. (Christopher) These political entities were similar but different. The Oyo Empire oversaw all the political entities and therefore the culture of this people were similar they spoke in a similar language but in different dialect. North-West Yoruba is historically a part of the à ¡Ã‚ »Ã…’yà ¡Ã‚ »Ã‚  Empire. In NWY dialects, Proto-Yoruba /gh/ (the velar fricative [É £]) and /gw/ have merged into /w/; the upper vowels /i ÃÅ' £/ and /à ¡Ã‚ »Ã‚ ¥/ were raised and merged with /i/ and /u /, just as their nasal counterparts, resulting in a vowel system with seven oral and three nasal vowels. Ethnographically, traditional government is based on a division of power between civil and war chiefs; lineage and descent are unilineal and agnatic. South-East Yoruba was probably associated with the expansion of the Benin Empire after c. 1450 AD. In contrast to NWY, lineage and descent are largely multilineal and cognatic, and the division of titles into war and civil is unknown. Linguistically, SEY has retained the /gh/ and /gw/ contrast, while it has lowered the nasal vowels /à ¡Ã‚ »Ã¢â‚¬ ¹n/ and /à ¡Ã‚ »Ã‚ ¥n/ to /à ¡Ã‚ ºÃ‚ ¹n/ and /à ¡Ã‚ »Ã‚ n/, respectively. SEY has collapsed the second and third person plural pronominal forms; thus, à  n à ¡n wà ¡ can mean either you (pl.) came or they came in SEY dialects, whereas NWY for example has à ¡Ã‚ ºÃ‚ ¹ wà ¡ you (pl.) came and wà ¡Ã‚ »Ã‚ ÃƒÅ' n wà ¡ they came, respectively. The emergence of a plural of respect may have prevented coalescence of the two in NWY dialects. Central Yoruba forms a transitional area in that the lexicon has much in common with NWY, whereas it shares many ethnographical features with SEY. Its vowel system is the least innovating (most stable) of the three dialect groups, having retained nine oral-vowel contrasts and six or seven nasal vowels, and an extensive vowel harmony system. (Adetugbà ¡Ã‚ »Ã‚  1973) the term Yoruba is said to be given to Oyo Empire by the Hausas who originally called us yariba But as the Yoruba people changed from one political power to another, their identity became stronger. The Oyo themselves had adopted the designation Yoruba as a mode of self-reference by the early 19th century, a process probably encouraged by the high status associations of Hausa regal culture and Islam. (Christopher) and with the existence of colonialism and World War II the Yoruba ethnic group solidified to become what it is today. Yoruba give up from what was a group of political entities with different dialect to uniform tribe with a language Yorubas call Yoruba adugbo. The 15 20 dialects which were employed a long time ago became one language. Despite the fact that I come from two royal families of two different independent states with different dialects, I can only speak the common Yoruba language even my parent have had hard times trying to remember the individual dialects. As a Yoruba we have certain Norms which most of us are accustomed to for example when must prostrate when greeting elders, we must respect elders in every way possible. Also we are also known to be people who are well educated and successful for example, M.K.O. Abiola, Obafemi Awolowo and Wole Soyinka. This specific qualities gives Yorubas certain privileges with which being able to speak the language comes to an advantage. While I was still living in Nigeria, I discovered that people who could speak the Yoruba language were immediately considered as Yoruba and would receive any treatment that is due to a Yoruba. Even when I came to the United States, I went for a college interview and when she my saw my last name she just smiled and started speaking Yoruba to an already nervous me and the interview was a success as I felt comfortable in my native language. What I am trying to say is that when she saw my last name, her knowledge of the language helps her to identify me as someone of the same the tribe as herself and further more from my last name she was able to deduce what state I was from and communicate with me in an appropriate way. A similar case happened to me when I went to the beach last summer while walking I heard man speaking it was a man whom I didnt know from Adam but when he spoke Yoruba I could identify to be a Yoruba man and began to talk like we have known each other for a long time. Research has pointed to an interesting ethnic paradox in the United States. Despite many indications of weakening ethnic boundaries in the white American population (due to intermarriage, language loss, religious conversion or declining participation), a number of studies have shown a maintenance or increase in ethnic identification among whites This contradictory dualism is partly due to what Gans terms symbolic ethnicity, which is characterized by a nostalgic allegiance to the culture of the immigrant generation, or that of the old country; a love for and pride in a tradition that can be felt without having to be incorporated in everyday behavior (Joane). Bakalian provides the example of Armenian Americans: For American-born generations, Armenian identity is a preference and being Armenian is a state of mind.One can say he or she is an Armenian without speaking Armenian, marrying an Armenian, doing business with Armenians, belonging to an Armenian church, joining Armenian voluntary associations, or participating in the events and activities sponsored by such organizations.(Joane ) While ethnicity is commonly viewed as biological in the United States (with its history of an obdurate ethnic boundary based on color), research has shown peoples conception of themselves along ethnic lines, especially their ethnic identity, to be situational and change- able. Barth (1969) first convincingly articulated the notion of ethnicity as mutable, arguing that ethnicity is the product of social ascriptions, a kind of labeling process engaged in by oneself and others. (Joane) As one language changes the their notion of ethnicity change a s we further learn According to Joane Nagel that with this perspective in mind, ones ethnic identity is a composite of the view one has of oneself as well as the views held by others about ones ethnic identity. As the individual (or group) moves through daily life, ethnicity can change according to variations in the situations and audiences encountered. Ethnic identity, then, is the result of a dialectical process involving internal and external opinions and processes, as well as the individuals self-identification and outsiders ethnic designations-i.e., what you think your ethnicity is, versus what they think your ethnicity is. Since ethnicity changes situationally, the individual carries a portfolio of ethnic identities that are more or less salient in various situations and with reference to various audiences. As audiences change, the socially-defined array of ethnic choices opens to the individual changes. This produces a layering of ethnic identities which combines with the ascriptive character of ethnicity to reveal the negotiated, problematic nature of ethnic identity. Ethnic Constructing Ethnicity 155 boundaries, and thus identities, are constructed by both the individual and group as well as by outside agents and organizations. Examples can be found in patterns of ethnic identification in many U.S. ethnic communities. For instance, Cornell (1988) and McBeth (1989) discuss various levels of identity available to Native Americans: sub tribal (clan, lineage, traditional), tribal (ethnographic or linguistic, reservation-based, official), regional (Oklahoma, California, Alaska, Plains), supra- tribal or pan-Indian (Native American, Indian, American Indian). Which of these identities a native individual employs in social interaction depends partly on where and with whom the interaction occurs. Thus, an American Indian might be a mixed-blood on the reservation, from Pine Ridge when speaking to someone from another reservation, a Sioux or Lakota when responding to the U.S. census, and Native American when interacting with non-Indians. Joane Nagel noted a similar layering of Latino or Hispanic ethnic identity, again reflecting both internal and external defining processes. An individual of Cuban ancestry may be a Latino in relation to non-Spanish-speaking ethnic groups, a Cuban-American with reference to o ther Spanish-speaking groups, a Marielito in relation to other Cubans, and white in relation to African Americans. The chosen ethnic identity is determined by the individuals perception of its meaning to different audiences, its salience in different social contexts, and its utility in different settings. For instance, intra- Cuban distinctions of class and immigration cohort may not be widely understood outside of the Cuban community since a Marielito is a Cuban or Hispanic to most Anglo-Americans. To a Cuban, however, immigration cohorts represent important political vintages, distinguishing those whose lives have been shaped by decades of Cuban revolutionary social changes from those whose life experiences have been as exiles in the United States. Others lack of appreciation for such ethnic differences tends to make certain ethnic identity choices useless and socially meaningless except in very specific situations. It underlines the importance of external validation of individual or group ethnic boundaries. An ethnic groups cultural identity involves a shared sense of the cultural features that help to define and to characterize the group. These group attributes are important not just for their functional value, but also as symbols. For example, for many Puerto Ricans in the United States, the Spanish language is not just a means of communication; it also represents their identification as Latinos and their difference from the majority culture. Even if Spanish reading and writing ability is absent, the desire to conserve some degree of Spanish speaking ability may reflect a desire to maintain distinctiveness from the surrounding society Take me for example; I didnt learn my native language until I was about eleven years old. I went to a very expansive school where everything around was English. Therefore, the only my society needed from me at that point in time was English. It was not until I went to live with my grand mom that I started to pick up my native language. My grandma lived in a more or less rural part of Nigeria were most people spoke Yoruba and as began to mingle with other kids I fortuitously began to pick up the language as the need for communication was apparent in other to be part of the community. At the individual level, cultural identity has to do with the persons sense of what constitutes membership in an ethnic group to which he or she belongs. Each person will have a particular image of the behaviors and values that characterize the groups culture. In my case Yorubas are known to be able insult people especially people from the Oyo empire they are popularly categorized with the term agboku dide meaning someone who can insult the dead to come back to live. While staying with my grandma I was not look at to be a foreigner and precaution was taken when I come to play with other children. When I was in a fight I didnt get support because I did not belong, making my whole group triumph at insulting me. But as I started to learn the language I began to gain respect amongst my pairs and felt part of the community. People think twice before coming to insult me and the sense of belonging came to me. The term cultural identity is distinguished here from the related and broader social psychological concept of social identity, as well as from ethnic identity. Tajfel and Turner (1986) define social identity as consisting of those aspects of an individuals self-image that derive from the social categories to which he perceives himself as belonging. Their notion of social categories is quite broad, encompassing any type of group to which people perceive themselves as belonging. Such categories of course include ethnicity, but can range from school sports teams to professional identifications, from social club memberships to gender or race classifications, and from nationality groups to psychological groups (for example, jocks, yuppies, nerds). Social identity incorporates both the persons knowledge of membership in particular social categories and the value and feelings attached to those memberships. Ethnic identity can be defined as the portion of an individuals social identity that is associated with membership in an ethnic group (Joane). Cultural identity, while linked closely to both ethnic and social identity, is neither equivalent to them nor coterminous. While both ethnic and cultural identity help the individual to answer the question, Who am I? cultural identity is the component that associates particular cultural features with group membership. Social identity and ethnic identity deal with the symbolic aspects of social categorization the boundary between the in-group and the out-group and the associated affect. A particular individual, for example, may base his/her social identity primarily on gender, while his /her younger siblings may focus more sharply on her Polish background. Thus, the former individuals ethnic identity as a Polish-American would be somewhat less strong than that of the latter individual (Joane). Using the example Joanne Nagel gave, an ethnic identity is only made possible by our language. As one can only know more of one culture by speaking its language. No wonder when ever scientist want to explore a certain ethnic group they start by first learning the ethnics group language. After that, the scientist and people from the ethnic group feel as one and as if they can relate without any barriers. In conclusion, I would like to attest to the fact that that our language marks our identity. the way one speaks directly refers to where one comes from, for example if one speaks French, the person is from either France or French speaking country but the way the person speaks French is always different and from this one is able to deduce if the person is an Ivorian, Senegalese, a French Canadian or proper French. The same is English we have the American English which differ for instance we have a southern way of speaking and the northern way of speaking. This systematic means of communicating ideas or feelings by the use of conventionalized signs, sounds, gestures, or marks having understood meanings and the combination of methods to be understood by a community can differentiate us totally like I am always asked if English was my first language because of my accent and no matter how times I tell them that English is my first language, I keep hearing the same question.

Autonomy and Responsibility in the Nazi Regime: Germany 1933-1939 Essay

Autonomy and Responsibility in the Nazi Regime: Germany 1933-1939 Article 231 of the Treaty of Versailles reads: "The Allied and Associated Governments affirm and Germany accepts the responsibility of Germany and her allies for causing all the loss and damage to which the Allied and Associated Governments and their nationals have been subjected as a consequence of the war imposed upon them by the aggression of Germany and her allies."(1) These words fueled the Nazi Party's rise to power and ignition of a Second World War. After World War I, the Allies dissected, punished, and disarmed Germany to prevent the outbreak of another brutal war. Consequently, German lands, acquired by Nazi force, were given back to their original countries, and Germany's army was reduced to 100,000 men. In addition, Germany was responsible for paying immense retribution to all of the Allied Forces, causing German money to lose its value. The result of the Treaty of Versailles was a weakened Germany, both martially and economically. The Weimar Republic, a liberal government set up after Germany's defeat, was inefficient in handling Germany's massive problems. Germany's ill state was the curtain call for a change in the Weimar administration, and Adolf Hitler led the push for a transformation. Once in power, Hitler designed laws that redefined the responsibilities of the citizen. The citizens' duties would allow the Germany to regain her autonomy in the eyes of the world. Although the citizens worked to increase Germany's overrall welfare, the State did not attempt to improve individual well-being. The State held one responsibility. It must protect the lives of its people, so that the people can, in turn, carry out their duties for the S... ...ver, I carefully viewed its contents and found that it provided valuable information on Nazi propaganda, writings and speeches. The images I used in this report were taken from this site. In addition, many references are provided for further reading. http://nsdapmuseum.com This site is an unbiased historical perspective of the Nazi era. It provides valuable information about Nazi leaders, Nazi institutions, and Nazi propaganda. Also, links to other sites and biographies of the authors are listed. http://historyplace.com/worldwar2/riseofhitler/index.htm This site, dedicated to students and teachers, is updated daily. The organization of the site is haphazard, but the information provided is excellent. Detailed explanations of the Hitler's life and rule are included. Furthermore, links to other historical sites are listed at the History Place's site.

Wilbur and Orville Wright and the First Airplane Essay -- dream, aircra

In 1903, I can only imagine that the single thought inside of both Wilbur and Orville Wright’s minds was to get their airplane off the ground. Because of their dream of heavier-than-air flight, mankind has gone from a flight of 120 feet, in an aircraft designed largely out of wood, using bicycle drive technology (World Digital Library, 2013), to a spacecraft that is about to leave our solar system (Voyager I). To quote American author, Napoleon Hill (1992), â€Å"Whatever the mind of man can conceive and believe, it can achieve.† When we stop to consider how far we have come in just over one hundred years, is it even possible to conceive what air travel might look like a hundred years from now? From the Wright Flyer to the aircraft we fly today, they all started as a dream that later turned into a design. NASA is not sending astronauts into space at the moment, but that has not stopped the engineers at NASA from working on advanced aerodynamic designs and technologies that would help us achieve the dream of traveling farther, faster and higher. Improved materials such as carbon-fiber give an aircraft lighter weight, improved performance and lower fuel consumption. NASA’s newest design in carbon-fiber is called â€Å"PRSEUS† (Pultruded rod, Stitched, Efficient, Unitized Structure), a material that will be stronger than current carbon-fiber technology and will greatly reduce the need for rivets and other fasteners that lead to structural fatigue. NASA believes this new material will help Boeing achieve its goal of an aircraft of blended wing design (Sloan, 2011). Boeing has stated that tests for strength and performance on PRSEUS have exceeded their expectations . Boeing is using this new material in their X-48B, a small scale functional ble... ...lying cars: Radical concept design aims high. BBC Future. Retrieved from http://www.bbc.com/future/story/20130523-radical-flying-car-model-unveiled TheCrit. (2008, June 30). Boeing develops anti-gravity propulsion. Retrieved from http://thecrit.com/2008/06/30/boeing-develops-anti-gravity-propulsion/ Vogel, J. (2013, May 03). The warp speed of today: Boeing's x-51a waverider . Retrieved from http://www.youtube.com/watch?v=FIbW8-Ow50I Wiki. (n.d.). Scramjet. Retrieved from http://en.wikipedia.org/wiki/Scramjet Wise, J. (2006, June 05). Introducing the airplane of the future. Popular Mechanics. Retrieved from http://www.popularmechanics.com/technology/aviation/news/2932316 World Digital Library. (2013, July 16). Telegram from Orville Wright in Kitty Hawk, North Carolina, to his father announcing four successful flights. Retrieved from http://www.wdl.org/en/item/11372/

How to Improve Your Health Essay

Introduction Who wouldn’t want to know the recipe for good health? The mixture of healthy diet and physical activity helps the body’s system function better, reducing the risk of heart diseases, diabetes, between other diseases that cause death. To be healthy your body requires a balance of the consumption of the calories on your foods and drinks with your physical activity. Nowadays people are always in a hurry and they forget the importance of taking care of themselves. Most people are sitting at work or in front of the TV the whole day and since people don’t make enough time to prepare their food, all they can eat at a restaurant it is not exactly healthy food. You must understand that not taking care of what you eat and the physical activity you follow every day you are just harming your health and putting it at risk. Today I will speak about how to improve your health. Transition: So what can people do to improve their health? Body It is very important for everyone to take care of themselves. Our body is the  only place we have to live in and it needs for us to take care of it. A healthy diet and physical activity are two essential things to improve our health. I According to the Centers for Disease Control and Prevention, over 69.2% of the population is overweight; this is mainly for the lack of care and time that we put to ourselves. But people need to be committed to make a healthy change in their life to make a difference. A I completely understand that when people hear â€Å"Healthy Diet† they automatically associate it with something hard, almost impossible to do. So we can call it healthy eating habits, but it is easier to understand, the unhealthy foods you need to avoid, such as food with high saturated and trans fats, added sugars and high amounts of sodium which only raises your blood pressure. B You can start by doing changes in your diet, such as switching from whole milk to low fat milk o r fat free milk. Changing a drink loaded in sugar for a natural fruit juice, and avoiding white bread changing it for wheat bread. II If exercise and healthy eating improve your health, bad eating and a sedentary life does completely the opposite; causing overweigh and increases the risk of cancers. A According to the National Heart and Blood Institute over weight and obesity are the main causes of Heart Disease, strokes, type 2 diabetes, cancer, between many other health problems. B Health care professionals state that risk increases with a waist greater than 35 inches for women, 40 inches for men. The recommend diet to follow is rich in fruits and vegetables, whole grains, and fat-free and low-fat dairy products. It is very important to add fruit and vegetables to each meal because they contain many vitamins and minerals our body needs to lower the risk of diseases. III Balance calories from foods and drinks with physical activity are very important. Physical activity will help to lower the risk of heart diseases and cancers. A Exercise help strength your heart and help your lungs work better. It also strength your muscles and keep your joins in good conditions. It is recommended a minimum of 30 minutes of cardio a day. B You don’t necessary need to go to a gym, daily activities count too, you just need to make sure you are doing them to raise your heart rate. Walking the stairs instead of taking the elevator, or choosing a far parking space so you can walk to your destination, as well as washing your car are some  examples of daily activities that can help you. Conclusion I A balance diet and physical activity improves your chances of living longer and living healthier A Unhealthy eating and sedentary life lead to diseases B Healthy diet C Physical activity References U.S. Dept. of Health and Human Services. 2008 Physical Activity Guidelines for Americans. 2008. Centers for Disease Control and Prevention. (n.d). â€Å"Obesity and Overweight.† Nov 21, 2013. CDC/ National Center for Health Statistics. March 28,2014. Print. National Heart, Lung, and Blood. (n.d.). â€Å"What Are the Health Risks of Overweight and Obesity.† July 13, 2012. USA.gov. March 28,2014. Print.

20th Century World Literature a Madman’s Diary Essay

In this paper we will research the Chinese Revolution of 1911. Talk about how is Lu Xun’s A Madman’s Diary a reflection of China’s revolutionary history, explain how In Diary, who the madman was and what he represented. Also we will look at and explain what cannibalism represented. And then we will discuss how this can be applied to our lives. The Revolution of 1911 was a period of time during Chinese history which overthrew China’s last imperial dynasty, and established the Republic of China. It was made up of many fights and uprisings. What changed it all was the Wuchang Uprising on October 10, 1911, which was the result of the Railway Protection Movement. This ended with the resignation of the â€Å"Last Emperor† on February 12, 1912, which marked the end of the Imperial rule and set up the China’s Republican era. A Madman’s Diary promoted China’s education and progress similar to the style of Western civilization thorough first-person fiction that is obscenitively satirical. At the end of the piece, the madman says,† Perhaps there are still children and future generations who have not yet fully adopted Confucian values are the likely candidates for social change. The have not yet read the history books pounding in the ideas of age-old morality and piety and social cannibalism. Their parents have not yet corrupted their belief system. Save the children, and save China. The exact words from the book says that the madman: was one of two brothers: Two brothers, whose names I need not mention here, were both good friends of mine in high school; but after a separation of many years we gradually lost touch. Some time ago I happened to hear that one of them was seriously ill. pg. 131 The Longman Anthology World Literature 2nd Ed The brother that was seriously ill was considered the madman and the only illness he was suffering from was a persecution complexity issue within himself. The madman’s ideas represents the changes sought by the Revolution of 1911 which were a spirit of progress and reform at both social and personal levels; the rejection of an tyrannical traditionalism, conformity and ignorance. The madman respects writing as the source of apparent truth but is trying to gain true wisdom through the making of this novel literary. As cannibalism is metaphor for the unfeeling nature of Chinese feudalism, the madman is Lu Xun’s ideal persona. Furthermore, Lu Xun personifies his own ideals through his career choice to pursue writing in an effort to bring about the spiritual awakening that he believes the Chinese are in need of. In the end, Lu Xun effectively places himself as the â€Å"madman† and revolutionary of modern Chinese literature. This story has taught me a lot and I am glad that it was a piece of literature that we had to read. It taught me that no matter how crazy we think we are sometimes we are really the smartest ones in the bunch and it generally is just a persecution complex issue that we have with ourselves which we need to find a way to overcome.

Customer Knowledge Management Essay Example | Topics and Well Written Essays - 1000 words

Customer Knowledge Management - Essay Example Customer knowledge gained from firsthand customer contact is very persuasive. Smart CEOs at firms like IBM, Cisco, and EMC intuitively realize this, and their senior managers contact their major customers on a regular basis. These firms also act on that information to improve relationships with those important customers. The benefits of customer knowledge management have concentrated at the individual level. For example, Dreyfus, like other mutual fund firms, keeps track of client activity, claiming that they can predict when a client is going to shift money out of their mutual funds. Clients receive a call from a Dreyfus representative, who wants to know how the client feels about the investment and if his or her goals are being met. If Dreyfus is able to track clients at all stages of the consumption process, then the firm has a better chance of retaining the customer. A number of CRM - and ERP-type software programs allow companies to track processes in the life of a specific sale s order from order entry all the way to delivery to customer. Of course, FedEx introducing package tracking is a well-known example from years ago. There are a number of benefits of information technology for firms of any size. The marketing research practice has undergone a major transformation in recent years. A primary function of marketing research activities is to collect and analyze customer information. Technology has enabled all phases of the marketing research process ranging from sampling and data collection to analysis and reporting. With newer technologies and faster cycle times, firms conduct research at all stages of the product lifecycle and not just at the product development stage or the test marketing stage.  

Analyze the 2012 Penn State scandal using ethical thinking and the Essay

Analyze the 2012 Penn State scandal using ethical thinking and the various ethical theories - Essay Example A majority of high-level university officials were charged with perjury, dismissed or suspended for covering up the activities by failing to report to the authorities. The sexual assault charges were brought onto Jerry Sandusky for sexual assaulting at least eight underage boys near or on the university property with the full knowledge of some university officials who failed to intervene or report to the appropriate authorities. The grand jury trial dropped four of the 52 charges against Jerry Sandusky who was found guilty of 45 of the 48 counts of sex assault charges, and he was sentenced to 30-60 years in prison. This paper seeks to discuss ethical thinking and ethical theories involved in the above-mentioned case. The 2012 Penn State scandal raises some very important and crucial ethical questions regarding the incident that saw top ranking university officials cover up sex assault activities of a member of staff. On their part, the members of staff who did not report Jerry Sandus ky’s activities to the authorities or take pre-emptive measures to intervene illustrate negligence. It was the responsibility and it still is for every individual in society to report sex abuse crimes to the authorities. ... Revelations that brought Jerry Sandusky’s sex abuse charges cast Joe’s ethical responsibility in a different light that negates his role as coach and protector of his charges. Many ethical issues abound regarding this case because of its multifaceted nature in terms of rationale and perspectives. It can be construed that the university’s officials failed to report on the sex abuse cases for fear of damaging the university’s reputation. On the other hand, the plight of the abused underage boys comes into sharp focus as to what was more important between the university’s reputation and their wellbeing. According to Gigerenzer, bounded rationality is an idea in decision making that stipulates the rationality behind decision making. It states that decision making in individuals is limited by the amount of information available to them with regard to the subject in question. The finite expanse of time available to them in making the decision and their co gnitive limitations are also considered in this approach towards decision-making (Gigerenzer, 2010). The theory of bonded rationality terms rationality as an optimization tool that facilitates decision making in finding an optimal solution concerning the information available. Bounded rationality provides the decision makers with the option of arriving at decisions that are viable under their presenting circumstances. In essence, this means that due to limited resources like sufficient information and time, an individual is applies their rationality only after simplifying their choices (Hinman, 2011). This means that the arrival at a decision that ensures an optimal solution is not critically considered as paramount compared to the available simplified choices. In the case of the Penn State scandal, the officials